amika sponsored Irish singer, songwriter, and musician CMAT, Ciara Mary-Alice Thompson at the BRIT Awards 2024!
Brit nominee, CMAT, stunned on the red carpet this weekend as she rocked a captivating textured 1960’s-inspired beehive hairstyle ahead of the highly anticipated announcement of best international artist of the year.
amika’s newly appointed UK Education Ambassador, Venner James, crafted the statement beehive using his 3 go-to products from the Williamsburg, Brooklyn-born and salon raised haircare brand that believes in the beauty of diversity and the power of community.
Get the look (yes, CMAT actually used these products!) exactly how Venner did:
“Apply Blockade Heat Defence Serum to blow dry and curl the hair into sections to allow the hair to be easily manipulated. Once sectioned pin into place using a volumising insert to create height. Spray Undone Volume and Matte Texture Spray & back comb the hair placing in desired position and then spray headstrong intense hold spray to lock in shape. Finish off by using Fluxus Touchable Hairspray to keep this hive buzzing all day long.” – Venner James, UK Education Ambassador
Blockade Heat Defence Serum, £26, loveamika.co.uk
Undone Volume and Matte Texture Spray, £26, www.spacenk.com
Fluxus Touchable Hairspray £24, www.loveamika.co.uk
Credit: @brits on Instagram / @cmat on Instagram.