Hair Proud is the new haircare kid on the block which has been expertly developed especially for our #proudcrowd and is proudly suitable for all hair types. The range has been powered by clinically proven, skincare-inspired actives to deliver high-performance haircare at an accessible price point – so all can rock hair they are proud of!
Data results from Hair Proud’s clinical study results showed that scalp moisturisation improved by 30% after 6 hours. Driven by our skincare inspired moisturising ingredients, our shampoo and conditioner are proven to be efficient at effectively moisturising the scalp which encourages healthy hydrated hair.
PRETREAT: HAIR PROUD CLEAN & STRONG PREWASH HAIR MASK
- For a stronger, hydrated, healthier looking hair and scalp
- This haircare hero helps to remove unwanted product build up
- Targets individual hair strands to deliver next level locked in moisture, nutrients, and protection, whilst boosting shine from the inside out
- This mask helps to prevent the drying effects of hair washing by delivering a moisture boost to the hair
- Squalane nourishes and helps to keep hair soft. works alongside other nourishing ingredients to help to supplement hair’s natural oils and protective layer to help keep hair soft, supple and reduce the loss of hydration that comes from washing hair
- Biotin, Amino Acids Complex and Kakadu Plum Vitamin C work together as a super protein and amino acid complex that helps to condition and maintain the hairs natural protective layers
- Suitable for normal, dry, dehydrated hair or hair in need of a moisture boost.
- 100% PETA approved vegan and cruelty free
- Phalate Free, Parabens Free, SLS/SLES Free, Colour Safe, Dermatologically tested
- Made with 30% PCR and the tube is 100% recyclable
- €10.90 available now from iamproud.com
CLEANSE: HAIR PROUD SUPER HYDRATING SHAMPOO
- This super shampoo is optimised to deliver hydration and helps to re-establish the moisture balance
- Hair is left feeling clean and deeply moisturised but not stripped
- Which leaves the hair feeling lightweight, healthy, and hydrated
- Hyaluronic Acid helps to replenish hydration levels in the hair, maintaining a healthy moisture level and helps to reduce frizz
- Argan Oil and Jojoba Oil helps to detangle, nourish and add shine to dry hair
- Suitable for normal, dry, dehydrated hair or hair in need of a moisture boost
- 100% PETA approved vegan and cruelty free
- Phalate Free, Parabens Free, SLS/SLES Free, Colour Safe, Dermatologically tested
- Made with 30% PCR and the bottle is 100% recyclable
- €9.90 available now from iamproud.com
HYDRATE: HAIR PROUD SUPER HYDRATING CONDITIONER
- A richly intense daily conditioner offering maximum hydration and moisture
- Hair is left feeling smooth, shiny, and strong while locking in moisture
- Hyaluronic Acid helps to reduce frizz and replenish hydration levels in the hair and scalp, maintaining a healthy moisture balance in the hair and promoting a healthy scalp.
- Argan Oil and Jojoba Oil helps to detangle, nourish and add shine to dry hair
- Suitable for normal, dry, dehydrated hair or hair in need of a moisture boost
- 100% PETA approved vegan and cruelty free
- Phalate Free, Parabens Free, SLS/SLES Free, Colour Safe, Dermatologically tested
- Made with 30% PCR and the bottle is 100% recyclable
- €9.90 available now from iamproud.com
Featuring a patented mood-boosting fragrance technology proven to leave the user feeling invigorated with notes of warm coconut milk, exotic botanicals and to feel calm.