DOLCE & GABBANA UNVEILS UK PRESENTER MAYA JAMA & NEW FACE MICHELE MORRONE IN THEW NEW DOLCE & GABBANA DEVOTION CAMPAIGN

Dolce & Gabbana has unveiled the new campaign for its new fragrance Devotion For Men Eau de Parfum, which is set to launch mid-February 2025 in Ireland.

The film directed by Italian filmmaker Giuseppe Tornatore follows an encounter between TV presenter Maya Jama and Italian actor Michele Morrone through the busy streets of Palermo, Italy.

The chemistry between the two reaches its height until they are separated by the bustle of the market. The scene then shows dozens of women surrounding Morrone in the same floral dress and black head cover Jama was wearing. The women all place their hands on Morrone’s face, suggesting they are enraptured by the scent of Devotion.

The fragrance was curated by perfumer Olivier Cresp and is said to be a celebration of life, encapsulating cherished memories for Cresp visiting the Mediterranean. The fragrance has notes of coffee, Italian lemon and patchouli.