In a world that often focuses too much on the face and neck, a groundbreaking new Irish self-care brand is challenging the status quo and reminding us that every inch of our skin deserves attention. Ealu™ (pronounced ‘ay-lu’), launched in June 2024, is set to turn the skincare industry on its head with a mission to shift the way we treat our bodies—from head to toe. The name, derived from the Irish word for ‘escape,’ perfectly captures the essence of this female-led brand, which is all about creating luxurious moments of self-care that nourish both body and soul.
Founded by the inspiring duo Carly Colgan Bates and Susan Fox, Ealu™ was born out of a love for travel, a deep appreciation for self-care, and a desire to create experiences that transcend the everyday. With bespoke formulas crafted right here in Ireland, Ealu™ combines potent active ingredients with natural oils to deliver products that are not just effective, but transformative.
The range includes three hero products that are designed to elevate your body care routine to new heights. Body Drench (200ml, €25), inspired by the refreshing sensation of an ocean dip, quenches thirsty skin with an invigorating blend of 5% squalane, 1% vitamin E, and 0.5% ectoin. For those seeking a sensorial experience reminiscent of barefoot walks on sandy beaches, Body Sand (200ml, €25) is a vitamin-rich exfoliating body scrub packed with 100% natural oils and 1% squalane to reveal softer, smoother skin. And for that sun-kissed glow we all crave, Body Gloss (100ml, €38) is a must-have. Infused with 51% squalane, this ultra-hydrating body oil delivers a subtle shimmer that evokes the magic of shimmering waters and dreamy sunsets.
Ealu™ is more than just a skincare brand—it’s a movement. With a strong emphasis on treating and caring for the entire body, Ealu™ aims to shift the narrative around skincare spending. After all, our face and neck only account for 3.5% of our total body mass, yet they receive over 90% of our skincare spend. Ealu™’s mission is to change that, reminding us to nurture and love every inch of our skin.
Vegan, cruelty-free, and PETA-certified, Ealu™ is as kind to animals and the planet as it is to our skin. This thoughtful approach extends to their packaging and practices, ensuring that each product is crafted with integrity and respect for the environment.
Available on ealu-moments.com and in select stores nationwide, Ealu™ is set to become a staple in every bathroom cabinet. Whether you’re indulging in the rich hydration of Body Drench, exfoliating with Body Sand, or adding a touch of shimmer with Body Gloss, Ealu™ invites you to escape into a moment of self-care every day.
We wish Carly, Susan, and the entire Ealu™ team every success as they continue to revolutionise body care with their Irish-made, innovative, and luxurious products. Here’s to more moments of escape, more radiant skin, and more love for the body we’re in. Sláinte to Ealu™—we can’t wait to see where this journey takes you!