This spring, BOSS Parfums celebrates the start of the exciting 2021 soccer season with a new campaign, “Unite to Celebrate”. Dedicated to the limited-edition BOSS Bottled United Eau de Parfum, the campaign focuses on the emotive power of sport to inspire, engage and unite players and fans in joy and celebration.
UNITE TO CELEBRATE
The inspirational new campaign draws on both the power of unity, and the uplifting idea of celebration that makes sport a universal language. A cinematic film, shot in black and white by director Romain Chassaing, brings together the iconic style of the BOSS brand with the emotion and intensity of the game of soccer.
Five international talents take to the pitch, showing off not just their individual skill but also their incomparable teamwork. We see the players, all dressed in BOSS suits, work together to overcome a constantly moving and adapting pitch. The ordinary becomes extraordinary as the film concludes with a stunning goal – and an unforgettable celebration.
The Unite to Celebrate campaign also draws upon the enduring values of the BOSS Bottled Man of Today – integrity, ambition, passion and loyalty – and shows that through unity, any obstacle can be overcome.
FIVE WORLD-CLASS TALENTS
As nations unite to cheer on their players, this new campaign features five soccer stars whose success stories inspire fans around the world. These instantly recognizable talents are Germany midfielder Toni Kroos, England striker Harry Kane, France defender Raphael Varane, Spain midfielder Sergi Roberto, and Colombia striker Radamel Falcao.
Standing for integrity both on and off the pitch, the five faces of the campaign come together to represent the Man of Today. Each one is a man of substance as well as style, complex and multi-faceted, for whom staying true to his values is the real measure of his success.
A SOCCER-INSPIRED FRAGRANCE
A limited edition, BOSS Bottled United Eau de Parfum brings together masculine freshness and urban warmth with notes of citrus, mint and warm woods. Top notes of fragrant South African Buchu and Blood Orange lead into a lively heart of Spearmint, Peppermint and Orris Concrete, to awaken the senses. A warm base of Vetiver, Patchouli and Cashmeran grounds the scent with a woody elegance.
Refreshed with a new outer pack in matte black with silver embossing, the fragrance is housed in the iconic BOSS Bottled flacon with a glossy metallic finish, referencing both sporting trophies and the celebrations when they are handed over.
THE #SUITCHALLENGE RETURNS
The new “Unite to Celebrate” campaign will also herald the launch of a new, soccer-inspired, wave of the viral #SuitChallenge activation. Following actor Chris Hemsworth’s video of him surfing in a BOSS suit, the challenge quickly spread across social media in summer 2019, as men and women from around the world provided ever-more creative answers to the question “What would you do in a suit?”.
The very spirit of competition that drives every soccer tournament will come alive in the #SuitChallenge, building up the excitement and the enjoyment around the occasion. For this second wave of the challenge, influencers from around the world will juggle a soccer ball while wearing a BOSS suit, then pass on the ball to their followers to do the same.
BOSS Bottled United is available in the following sizes: 50ml / RRP €74.00
Available now nationwide in the following stockists:
- Brown Thomas Nationwide and Online
- Arnotts and Online
- CH Chemist
#BOSSBottled #SuitChallenge #ManOfToday