Geraldine Jones, the founder of Skin Formulas, has a story as inspiring as her skincare line. Over the past two decades, Geraldine has developed a deep understanding of skincare, both locally and globally, showing her passion for making people feel and look their very best.
“I’ve always dreamt of being in the beauty industry. Since I was 12, I knew I wanted to make people feel good about themselves,” Geraldine shares. That dream led her from eagerly studying beauty in college to opening Mediskin, her clinic, in 2014 in Nenagh, Co. Tipperary.
Skin Formulas was born out of listening—really listening—to what people said about their skincare struggles. The truth is many of them were overwhelmed by complicated routines and countless products. It was about time to set out to create something different and easier.
Since launching in 2019, Skin Formulas has quickly become a favourite, known for its straightforward, effective products. “We’ve always wanted to put our customers at the heart of every product we create,” says Geraldine, whose approach to skincare is refreshingly honest and grounded in real needs.
Geraldine’s philosophy? Beautiful skin comes from the small things we do daily, not just the occasional deep treatment. “Using a hair mask once a week is great, but real change comes from what you do every day,” she advises.
Navigating the ups and downs of launching Skin Formulas, Geraldine credits her support network, including her husband, family, and incredible team, for being her rock. “I’m not afraid to ask for help, and having a clear vision for Skin Formulas has guided us through any rough patches,” she says confidently.
While trends come and go, Geraldine focuses on what truly benefits the skin. “We’re not about chasing trends. Our core values are integrity and passion,” she states. Skin Formulas is about providing products that enhance daily skincare routines, backed by transparency and quality.
For the dreamers out there wanting to dive into beauty and wellness, qualification is crucial, according to Geraldine. “Our industry is always evolving, so the more learning and research you can do the better informed you will be for your customers,” she notes.
A proactive member and former president of Network Ireland Tipperary, Geraldine values the power of female-led support groups, crediting them with significant contributions to her business’s growth.
Beyond professional guidance, her commitment extends to local community projects. From sponsoring the girls’ basketball team to supporting the choral society, and actively fundraising for the Irish Cancer Society and ISPCC, Geraldine’s actions reflect a deep-rooted passion for nurturing both individual and community well-being.
Geraldine Jones and Skin Formulas stand as shining examples of how beauty can be uncomplicated yet profoundly impactful. It’s a story of passion, innovation, and simple, effective skincare, making feeling confident about ourselves an easy part of every day.