For the seventh season, British hair tool brand ghd has partnered with iconic British fashion designer Victoria Beckham to create POISED PONY, a hair trend unveiled at the AW23 Paris Fashion Week show on Friday 3rd March 2023.

 

In partnership with ghd, hair stylist Anthony Turner and team created a chic yet nonchalant hairstyle that nods towards fashion illustration, using the NEW ghd Duet Style 2-in-1 hot air styler.

“The hair look this season feels very fresh and cool. I wanted the hair to be neat but still showcase each model’s strength. It really compliments the proportions of the collection. ghd is my go-to styling brand, which is why we’ve partnered together for 7 seasons so far. I can always rely on ghd to create versatile hair looks to really support and celebrate the collection,” says Victoria Beckham

 

“ghd Duet Style does everything a hairdryer & a straightener does but combines the two together, meaning the time it takes to style the hair is significantly reduced (which for a session stylist is a huge bonus!) and helps keep hair healthy at the same time,” says Anthony Turner

 

1. Prep

Start with a heat protection spray such as
ghd Bodyguard which is misted onto
damp hair, then create a neat centre
parting using the ghd Tail Comb.

 

 

2. Dry and Style

Next, work through the hair in section with
the NEW ghd Duet Style which works on
damp hair to dry & style simultaneously for
sleek, smooth, shiny hair.

 

 

 

3. Add Texture

Once hair is dry distribute two pumps of ghd Sleek
Talker all over the hands, so it gets evenly distributed
through the hair, and brush the hair back away from the
face, using ghd Perfect Ending lightly as you go to
smooth out baby hairs. Tie a length of elastic (around 5
inches) around the pony at the nape of the neck
securing with a knot.

 

4. Finishing Touches

Then add a bend to the hair using ghd
Unplugged Styler on small sections,
holding the hair on the iron very briefly,
not to create a curl, but a loose
wave. Finish with ghd Perfect Ending
Hairspray.

Tools used for the AW23 Poised Pony look:

  • ghd Duet Style 2-in-1 Hot Air Styler, £379/€399
  • ghd Sleek Talker, £35/€40
  • ghd Tail Comb, £8.95/€9.50
  • ghd Bodyguard Heat Protect Spray, £18.95/€22
  • ghd Unplugged Styler, £229/€349
  • ghd Perfect Ending Hairspray, £14.95/€17