The new longwear lipstick that lends a vivid intensity to lip colour, captured in a formula that feels light and comfortable to wear. Longwear and comfort now combine in LIP POWER, thanks to an innovative formula in which a unique polymer allows the blending of two usually incompatible oils.

LIP POWER embodies the fusion of Giorgio Armani’s make-up artistry and expertise with the brand signature design. Created with Giorgio Armani International make-up artist Linda Cantello, the LIP POWER collection is composed of a rich palette developed so that there is a shade to reveal each wearer’s individuality, allowing for the ultimate in self-expression.

Meanwhile, LIP POWER’s sleek packaging reinterprets the lipstick as a desirable design object, with its slim, ergonomic form and spare, elegant lines. To lend a modern functionality to the lipstick’s classic case, the tube is airtight, keeping the formula at its optimal quality, while protecting it from any impurities. And when the lip color is applied, LIP POWER’s intuitive, drop-shaped bullet allows an effortlessly precise, flawless result.

LIP POWER brings a power to lip color, capturing it all – high performance, intense true color, comfort, and wear.

A STATEMENT FOR STRONG, BOLD FEMININITY

 

Renowned for empowering through beauty and cultivating inner confidence, Giorgio Armani celebrates a charismatic, sensual femininity. Make-up – just like clothing or an accessory – creates a distinctive allure. Giorgio Armani’s vision of beauty is to reveal the best of oneself, rather than to transform.

The LIP POWER range offers intensely pigmented products infused with power. This is lip color on which the wearer can rely, wherever life takes them. LIP POWER empowers, with the knowledge that its color intensity and coverage endure. Once applied, there is no need to give one’s lip color another thought throughout the day.

LIP POWER encourages the wearer to harness their own inner power of feeling good about their look. With this sense of confidence, those who wear LIP POWER feel ready to take on the world.

 

THE POWERFUL FORMULATION FOR INTENSE COLORS

 

LIP POWER represents a paradoxical combination of longwear and comfort. These two usually opposing qualities now ally thanks to two immiscible oils matched together for the first time with a unique polymer, in a patented technology innovation from Armani beauty. First, LIP POWER’s satin finish oil acts as a protective film, which prevents an uncomfortable, tight sensation on the lips. Then a semi-volatile oil, which evaporates 100 times more slowly than typical lip color oils, coats the lips. As a result, LIP POWER’s texture feels comfortable on the lips all day long.

At the base of LIP POWER’s formulation are pure pigments combined with a super dispersant, which helps reveal intense colors. The formula’s semi-volatile solvent evaporation technology means that the pigments are uniquely concentrated, so the lip color appears in its truest form. Thanks to LIP POWER’s combination of oils, the color stays rich and bright, and the saturated tones maintain their vibrancy for 8 hours.

 

POWER OF COLOUR

 

The unique LIP POWER formula creates highly saturated lip shades. LIP POWER’s thirty impactful shades are ideal for those seeking a truly expressive, highly pigmented lip color experience.

LIP POWER’s inclusive shade range encompasses the signature tones of the sophisticated Giorgio Armani lip colour spectrum. Giorgio Armani International Make-Up Artist Linda Cantello has developed these shades to appeal to and flatter the diverse looks and character of the Armani beauty muse. There are seven classic red shades, while pinks range from gently flushed hues to cool, bold tones. Three intense browns, hushed beiges, upbeat corals and potent plum shades complete the collection.  Regardless of the color of choice, every LIP POWER exudes ambition and modernity; ideal for those wishing to express color in its truest form.  Vibrant, strong, enigmatic, brave, or bold, those who wear LIP POWER are truly multifaceted.

Thirty new LIP POWER shades:

BEIGES

#100 FAIR

#101 KIND

#102 ROMANZA

#103 ANDROGINO

#104 SELFNESS

#106 FORTE

#108 IN LOVE

BROWN

#200 INDEPENDENT

#201 MAJESTIC

#202 GRAZIA

CORALS

#300 BRIGHT

#301 FRIENDLY

#302 ENERGETIC

#303 SPLENDID

REDS

#400 FOUR-HUNDRED

#401 PASSIONE

#402 COMBATIVE

#403 FIGHTER

#404 TEMPTING

#405 SULTAN

#406 AUDACE

PINKS

#500 FATALE

#501 AFFECTIONATE

#502 DESIRE

#503 ECCENTRICO

#504 FLIRT

#506 BRAVE

PLUMS

#600 CONFIDENT

#601 TALENTED

#602 ATTITUDE