Glow Smarter: b•bold Launches Revolutionary Skincare-Led Tanning Serum

Hydrate, nourish and glow – all in one vegan-friendly formula.

With over 14 years of industry expertise, b•bold proudly introduces its latest innovation: the b•bold Tanning Serum – a skincare-meets-tanning hybrid with an innovative air-powered bottle, designed for beauty lovers who refuse to compromise.

Unlike traditional tanning products, the colour-adaptive formula adjusts to your skin tone, offering the most natural-looking glow possible, while delivering long-lasting hydration and radiance.

b•bold Tanning Serum – RRP: €/£ 15.95

Infused with a refreshing blueberry scent and a blend of nourishing, antioxidant-rich oils, this serum transforms your tanning routine into a truly skincare-focused ritual:

  • Açaí Berry Oil – Packed with vitamins A, C, and E, plus omegas 3, 6, and 9 to defend against environmental stress, improve texture, and extend tan longevity.
  • Avocado Oil – Rich in oleic acid and vitamins A, D, and E to moisturise deeply, calm sensitive skin, and enhance natural glow.
  • PENTAVITIN® – A powerful hydrator that binds to skin for up to 72 hours of moisture, even after rinsing, leaving your tan looking fresh and even.

b•bold’s Tanning Serum is a one-of-a-kind, air-powered serum tan delivered through an air-powered system ensuring you get every ounce of your product.

  • Shades suited just for YOU: The colour adaptive formula shade-shifts to suit your skin tone for your most natural looking results ever.
  • Smooth, even application: Delivers a rich serum formula for flawless, streak-free results.
  • Less waste, more glow: Innovative design helps minimise product waste, so you get more from every easily recyclable aluminium bottle.
  • Skin soothing Summer in a bottle: The blueberry scented, streak-free formula is bursting with skin-soothin’ ingredients like açai berry oil, avocado oil and PENTAVITIN®
  • Skin Loving and Dermatologically Approved: suitable for uber sensitive and even eczema prone skin
  • Vegan & PETA Approved.

The Tanning Serum is available in two shades: Medium and Dark. For best results, allow the serum to develop for 6-8 hours. For optimal application, use with the b•bold Tanning Glove.

Tanning Glove – RRP €/£ 7.95

b•bold’s Tanning Glove is the ultimate must-have for a seamless, even, mess-free and streak-free application.

The double-sided microfiber ensures comfort and precision application and a clean tanning process thanks to a uniquely formulated fabric and comfortable snug fit that prevents hands from staining. Washable and reusable, you are guaranteed a flawless glow every time!

The b•bold tanning range consists of 17 products and counting, all developed using clean, vegan, cruelty-free and skin-loving ingredients, including PENTAVITIN®, Aloe Vera, Avocado Oil, Raspberry Seed Oil and Vitamin E to name but a few. b•bold offers a range of tanning heroes suitable for sensitive and eczema-prone skin. 

Their dermatologically approved range has fast become cult favourites, winning Best Beauty On A Budget at The Beauty Awards 2024 in London.

b.bold Tan

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