Romantic make up is our favourite. We love dusky pinks and sultry purples but with Huda Beauty you can go full on heart throb with her New Nudes pallet. I have used this many times to create looks from sublime to sultry and have used it for everything from meetings date night. Anybody that i ahve recommended it to has adored it also.


The carefully curated lineup is studded with easy-to-use combinations of flattering mattes and shimmer-drenched accents – from soft berry to dusty copper and rosy pink to golden taupe. Finally balancing cool and warm tones, the New Nude Palette offers the best of both worlds! Coupled with the exquisite color range, the combination of game-changing textures – mattes, iridescent shadows, pearl shades and glitters – will give you everything you need. Not only does it have everything you need to transform your eyes – a concealer base, transition shades, highlighters, accents, contour shadows and stunning final touches – but The New Nude features a never-before-seen eyeshadow formula, exclusive to Huda Beauty.


  • 10 Matte Eyeshadows: These velvety shadows are specially formulated with Aloe Vera and Coconut Oil for butter-like application. Fusing ‘barely there’ with ‘earthy and sexy’, the saturated shades are easily buildable and blend out seamlessly, for the ultimate sultry lid.


  • 4 Multi-Reflective Shades: Exclusive to Huda Beauty, these ultra-smooth formulas are developed with shimmering pearl flecks. The dynamic eyeshadows blend to a highly reflective, duo-chromatic finish. For a subtle light-diffusing look, apply with a brush over mattes. Alternately, makeup magpies chasing that understated pearlescent glow can apply over a base or bare lid. Looking for maximum iridescent shine? Apply with the Fender Blender (sold separately) or your finger, dipped in setting spray.


  • 2 Glitter Formulas: Step up your glitter game with these newly enhanced, utterly hypnotic formulas that glide on with ease. Formulated with innovative silicones for advanced adherence, pigment dispersion and luminosity, these delicate glitters are best applied with a dense brush.


  • 1 Pressed Pearl: Purely pressed pearls in rose copper are combined with Acacia, Jojoba and Sunflower Wax to create a creamy, high-shimmer finish. It layers effortlessly on top of matte formulas, for dreamy depth and dimension.


  • 1 Concealer Base: Designed to boost eyeshadow intensity, Concealed is your answer to the blank canvas. Prepare lids with the base for a flawless finish. The adaptable concealer can also be applied on top of matte shades to create a cut crease or amplify multi-reflective shadows and glitters.


The revolutionary eyeshadows are buildable, so you can dial up the intensity to suit your mood. While the color pay-off is incredible, the talc-free formula means you will enjoy a rich, longwearing finish without creasing or patchiness. Plus, the sleek packaging includes a large mirror, for beauty-lovers on the go. Whether you’re daydreaming over Charmed, Lace or Excited, the striking shades will enhance your natural beauty so you can be unapologetically sexy, for you and no one else.


Commenting on her inspiration for the palette, Huda says: “The inspiration behind The New Nude Eyeshadow Palette is this idea of being sexy for yourself. When we had the idea, I thought about how I feel when my makeup is done, I have my favourite outfit on, and I feel super confident. I feel really sexy in that moment, but it’s not for anyone; it’s for me. For me, wearing makeup isn’t about impressing anyone or trying to be attractive for anyone but myself, and I really wanted to capture that feeling with this palette. I also wanted to reinvent the traditional nude palette with unexpected shades and textures because today everyone has their own interpretation of nude. I wanted to give people a palette that would allow them to experiment and express themselves however they please.”


Launching alongside The New Nude Palette, and available exclusively on, is a stunning collection of 3 Limited Edition rose gold and nude acrylic eyeshadow brushes. Super chic and sophisticated, each brush is double-ended meaning they’re multi-purpose and can disperse, build and blend rich eyeshadow looks effortlessly. The new brushes include the Fender Blender, the Build & Blend and the Smoke & Smudge.