Great Lengths UK and Ireland has teamed up with four inspirational women for its latest campaign, Voices.
Following on from the brand’s global project of the same name, Voices is a celebration of the unique achievements of a diverse and remarkable group of women. The campaign was created to provide a platform for their accomplishments, and to empower other women to have the confidence to make their voices heard and reveal their true selves.
Great Lengths understands that confidence comes in many forms and the brand has long been dedicated to helping women feel positive about their appearance, creating the highest quality hair extensions that allow hairdressers to achieve mood-altering transformations.
As part of the Voices project, each muse was paired with two Great Lengths Masters to create a look designed to bring out her individuality, showcase her spirit and give her a renewed confidence beyond measure. The women were encouraged to share their stories, including the challenges they have faced and the courage they have gained, in the hope of empowering and inspiring others.
Meet the Voices…
Grainne Gallanagh, Nurse, styled by Great Lengths Irish educator Maria Vaughn, Urban Angels, Limerick
My Voice is for Changing Perceptions
Grainne works as a nurse and wants to use her voice to change people’s perceptions of strong, successful women and ‘the idea that only one thing defines us.’
Stephanie Jayne Hill, Cancer Research Scientist a PHD Research Candidate, styled by Vicky Demetriou, Larry King, London and James Henderson, M Hair, Nottingham
My Voice is for Representation in Science Technology Engineering and Mathematics and for accessible education
Scientist Stephanie wants to change representation in STEM, ensuring that we break down the barriers and eradicate the stigma associated with women working in these industries.
Leila Thomas, CEO and founder, Urban Synergy, styled by Imran Chowdhray
My Voice is for Youth Empowerment
Leila is the founder of Urban Synergy, a charity working to build an equitable world for young people, regardless of background. She wants to change the aspirations of young people by illuminating all the career pathways available to them.
Siobhan Hannah Murphy, Interior Designer and Stylist, styled by Kirby Blyth, Hair by Kirby Blythe, Scunthorpe and Jennifer Swain, Swain Hairdressing, Whitehaven
My Voice is for Body Confidence
Siobhan wants everyone to be proud of who they are and have the confidence to truly express themselves. She strives to change the unwritten rules which stop women from being who they want to be and says ‘if you love it, just go for it.’
Great Lengths Masters
The Great Lengths Masters are the ultimate experts in their field – the best of the best. Only the most skilled, knowledgeable and experienced Great Lengths extensionists will achieve this level of expertise. To become a Master, technicians must also have an active involvement in the Little Princess Trust (the charity which makes wigs from extensions donated through Great Lengths salons and stylists) and a commitment to working with the brand to develop their identity.
Great Lengths is now proud to claim it is the only hair extension brand in the world that has been awarded B Corp status for its efforts in sustainability.