The two new products work in different ways, but both deliver extensive repair via the same unique ProTargetTM technology. ‘Bond Boost’ is to be used alongside New Wash cleansing cream routines, whilst ‘Bond Serum’, is a leave-in treatment to be used after cleansing.
Hairstory’s innovative ProTargetTM TechnologyTM is an exclusive repair complex that provides total damage repair and delivers first-aid exactly where it’s needed, both within Bond Boost and Bond Serum. Cuticle-nourishing nutrients work alongside a clinically proven bond-restoring formula that fortifies hair from within, targeting all three of the hairs bonds, and preventing the onset of split ends, breakage and frizz. The result is stronger hair, with greater elasticity and a
healthy shine.
Bond Boost
The new repair treatment for damaged and chemically treated hair is an innovative add-on developed exclusively for use with Hairstory’s cult cleansing cream New Wash. Ideal for those with coloured and chemically treated hair, those with heat damage, or frizzy hair.
How to use: Shake the tube well and mix the entire contents into the jar alongside the desired amount of New Wash for your hair. Whisk together thoroughly and apply to wet hair, coating all hair with the mixture before massaging it into the roots and down to the tips. Rinse well and use every time you wash your hair, or as directed by your trusted hairdresser.
For best results, Bond Boost should be followed with Bond Serum.
Bond Serum
This leave-in treatment boasts a gel-cream texture that provides intense repair but with a lightweight formula. The result is healthier hair that isn’t weighed down and can be styled just minutes after application. Bond Serum also protects against heat up to 450°F.
How to use: Apply a small amount to clean, damp hair and focus on the most damaged areas, before working through roots to tips. Add more product as needed and wait a few minutes for the product to penetrate before adding additional styling products/finishing your routine.
The ProTarget Technology™
Bond Boost and Bond Serum works via two pathways to DOUBLE repair in ONE STEP. This double repair system zeroes in on compromised areas, restoring the cuticle’s smoothness, softness & shine while strengthening hair from within.
1. Unique encapsulation technology with repairing nutrients and nourishing oils adheres to the hair cuticle, delivering actives where they are most needed to effectively moisturize the hair, while replenishing smoothness, softness, shine and manageability. This addresses the classic signs of hair damage, generally caused by external aggressions like heat and friction resulting in split ends, brittle hair and excessive tangling.
2. A 100% naturally derived blend of plants, organic compounds, and amino acid repairs damaged bonds within the hair shaft. By reacting with damaged keratin, the complex allows chemically damaged bonds to be reconnected, fortifying the hair from within. This new complex works deep within the hair to repair specific damage caused by chemical treatments which result in dry, brittle and fragile hair.
Ingredients:
– HDS Panthenol: Adheres strongly to the hair follicle and is an intelligent carrier that targets damaged areas of the hair strand where it will release nourishing and repairing properties of Panthenol & Ceramide NP
– Restart PRO: A clinically proven complex to restore damaged bonds to strengthen and repair dry & damaged hair
● A complex of organic compound Itaconic Acid and the amino acid Arginine work together to repair damaged keratin bonds by reacting with damaged keratin, resulting in increased hair strength.
● Nourishes and moisturizes the hair, while creating a protective seal over the hair shaft to improve the sensory properties of the hair. Cruelty-free and leaping bunny certified, Bond Boost and Bond Serum are made with over 99% naturally-derived ingredients and are silicone-free, paraben-free, petroleum-free and free from synthetic fragrances. Bond Boost must be used with New Wash (Original and Rich variants) and is not to be used on its own.