Hairstory Announces NEW Launches…
… and a Three-Way Routine to Satisfy Every (Haircare) Need
Best known for its cult cleansing cream New Wash, Hairstory has introduced two breakthrough products, to be used alone, or either side of New Wash for the ultimate, upgraded wash routine.
Pre-Wash is Hairstory’s scalp-purifying rinse that refreshes and preps hair ahead of cleansing; removing excess product build-up, oil and dirt, whilst the addition of prebiotics works to balance moisture and support a healthy microbiome. Featuring breakthrough ‘Glycolipid’ technology, Pre-Wash is the only detergent-free micellar complex with prebiotics available.
Primer is Hairstory’s new multi-tasking leave-in conditioner mist, featuring cutting-edge ingredients that defend against 450°F heat, as well as UVA and external aggressors. HOOK UP YOUR HAIR WITH THE ULTIMATE THREESOME Pre-Wash and Primer are the perfect partners for an even more satisfying New Wash routine. All three together? The haircare trio of your dreams, and the Healtiest Hair Method:
Step 1: Prep hair with Hairstory’s Pre-Wash; refreshment for your scalp
Step 2: Gently cleanse hair with your chosen New Wash
Step 3: Lock in moisture and defence by using Primer, alongside any additional styling products.
About Pre-Wash
Pre-Wash offers a better cleansing experience and is suitable for all hair and scalp types, but especially beneficial for those prone to oil, product build-up or scalp irritation. It’s also ideal for those that are transitioning from shampoo to New Wash.
Pre-Wash gently and effectively cleanses while soothing the scalp with prebiotics derived from starmerella bombicola/brassica oil fermentation. Natural and upcycled betaine helps maintain optimal scalp moisture level and transport water at a cellular level for long-lasting moisture.
A lightweight fluid to be applied to dry hair, Pre-Wash can be used before every wash, or as needed to help remove excess oil, dirt and build-up. Apply to dry hair for refreshment, moisture and nourishment without any greasy residue.
Hairstory has committed to microbiome-friendly formulas since its launch, but the formula of Pre-Wash goes beyond its ‘non stripping’ ethos – the addition of prebiotics keep the scalp’s natural balance in check;
Balancing the scalps bacteria: prebiotics support the growth of beneficial bacteria, helping to maintain a healthy balance on the scalp. This can prevent issues including dandrugg and irritation.
Soothing irritation: By promoting good bacteria, prebiotics help calm the scalp, reducing redness, itching and sensitivity.
Strengthening the scalp’s natural barrier: A balanced scalp is better at protecting itself from environmental stress and keeping moisture in.
RRP £27.00, 118ml.
About New Wash
The original cream cleanser that washes, conditions, nourishes, detangles-and imparts perfectly imperfect personal style and texture-all at once. This detergent-free and biodegradable formula is made up of a proprietary blend of essential oils and natural-derived saturated cleansers, that gently lift away dirt and impurities, without stripping.
New Wash respects the body’s natural moisture barrier that shampoo destroys, to leave hair feeling smoother, silkier and shinier, with longer lasting colour and happy scalps. It also comes in three variants for different hair types.
RRP £46.00, 236ml.
About Primer
Designed to prep the hair for even more manageable styling, Primer is a weightless mist that not only protects, but detangles, smooths, and delivers moisture directly into the hair cortex, to help seal Hairstory cleansing routines and boost the efficacy of subsequent styling products. Suitable for all hair types, Primer can be used alone or before other Hairstory stylers for extra care. Its unique combination of actives helps improve hair strength and protect hair colour:
Lilac Leaf Culture: Provides antioxidant and anti-pollution protection, smooths hair scales, reinforces natural protection and restores natural shine. Natural & Upcycled Betaine: Helps to maintain optimal moisture level and transport water at a cellular level for long-lasting moisture.
RRP £39.00, 236ml.