Healthy Skin · Healthy Business · Healthy Planet
Skin Formulas: Leading the Change with B Corp Certification
At Hi Style, we’ve had the joy of watching Skin Formulas grow from a passionate idea into one of Ireland’s most exciting and forward-thinking skincare brands. And today, we’re thrilled to celebrate a milestone that feels like the natural next step in their incredible journey — Skin Formulas is officially a Certified B Corporation!
This isn’t just a badge. It’s a symbol of everything the brand stands for: ethical leadership, environmental accountability, and a fierce commitment to doing better — for our skin, for our communities, and for the planet.
A Brand That’s Always Cared
Skin Formulas was founded by Geraldine Jones, a seasoned aesthetician and clinic owner with over two decades of experience in skincare. Her deep understanding of skin health, combined with a passion for helping people feel good in their own skin, led to the launch of the brand in 2019.
What started with a simple idea — to simplify skincare routines without compromising on results — has now evolved into a movement. From the very beginning, Geraldine listened closely to her clients and created products that are both effective and easy to use, with the customer always at the heart of it all.
Why B Corp Matters
Certified B Corporations are businesses that meet the highest standards of social and environmental impact. Skin Formulas now joins an inspiring community of change-makers in Ireland and around the world who believe that business can be a force for good.
This certification reflects years of behind-the-scenes dedication — from using sustainable ingredients and planet-friendly packaging to putting people before profit. It’s proof that integrity, transparency, and care aren’t just values Skin Formulas talks about — they live them.
Skin Formulas’ Vision for 2030
Their sustainability goals are bold, intentional, and inspiring:
100% of packaging to be reusable, recyclable, and/or compostable
Use of recycled or plant-based plastics
Partnering with like-minded suppliers committed to lowering carbon footprints
Expansion of their product return and recycling scheme
Monitoring and managing their own carbon footprint
Continued focus on high-performance, sustainably sourced ingredients
At Skin Formulas, they understand that having a healthy business is only possible on a healthy planet.
What’s Next?
They’ll keep going. They’ll keep improving. And they’ll keep proving that skincare can — and should — lead the way. From the moment you chose Skin Formulas, planted a seeded card, or shared the brand with a friend, you’ve been part of this story too.
We couldn’t be prouder of Geraldine and the entire team. Their B Corp certification is not just well-earned — it’s well-deserved. And if you ask us, this is only the beginning.