Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren. The Maison, recognized and respected for its provocative Haute Couture and conceptual glamour launched their first Mariage Collection in April 2016 in collaboration with Justin Alexander and continue to present an artistic interpretation of bridalwear adhering to the label’s unexpected elegance. Utilizing the French pronunciation, and spelling, of ‘Mariage’, the collection’s name hints at the brand’s standing as an Haute Couture Maison.
From the success of their spectacular Mariage dresses, Viktor&Rolf’s bestseller fragrances Flowerbomb and Spicebomb are presented as the perfect gift scents for the most unforgettable day of one’s lifetime — to be cherished many generations over.
ENDLESS LOVE WITH #LOVEBOMBS: FLOWERBOMB & SPICEBOMB
Launched in 2005, Flowerbomb is the iconic, transformative olfactory potion that, with its profusion of flowers, has the power to make everything seem more positive. Over the years, Flowerbomb has revealed itself as the perfect wedding fragrance — obvious for a perfume linked to love and dreams.
“With our fragrance collection, we wanted to present a dream in which opposites intertwine and explode into a bouquet of sensations,” state Horsting and Snoeren.
“We designed Flowerbomb by taking flowers to their very limits, studying every single facet of a bouquet,” explains Olivier Polge, one of the three perfumers behind the fragrance, the others being Carlos Benaïm and Domitille Bertier. “The main idea was a 1000 fleurs of freesia, rose, jasmin, and more.”
In 2012, when Viktor&Rolf launched their first men’s fragrance, they wanted the scent to be as surprising as Flowerbomb. Sharp and radiant, Spicebomb is an explosive concentrate of masculine sensuality. Spices play the leading role: they shake up, disrupt and bring out other, more enveloping facets. A powerful explosive of spices, strengthened by a burst of freshness.
Like Flowerbomb, Spicebomb exerts its bold facets to accompany couples throughout their unions, from wedding celebrations to wedding anniversaries.
ROMANCE STARTS HERE
Flowerbomb and Spicebomb enhance and epitomize the power of seduction of the one who commits to a foreverlasting union. These glamourous weapons of seduction will celebrate love with their explosive scents. In 2021, Viktor&Rolf express their commitment to love with a number of activations, meant to highlight one’s scent journey to finding the perfect gift for both wedding celebrations and anniversaries. An elegant white embroidered veil decorates the iconic bottle of the limited edition Flowerbomb ready to say ‘Yes, I do’ and a series of ‘Dress Up Your Bottle’ accessories for both Flowerbomb and Spicebomb will customize the wedding fragrances.
LOVE IS NOT CANCELLED
Say I do to Flowerbomb Mariage Edition, an intoxicating Eau de Parfum aptly dressed for a wedding in a white, couture plumetis veil. The limited-edition bottle holds 50 ML of our classic Flowerbomb floral fragrance, an unexpected explosion of thousands of flowers with the power to turn everything purely positive. This ultra-addictive garden party in a bottle is the best feminine perfume for you, the bride, or her bridesmaids. Grounded in Patchouli and Vanilla and enchanted with a whirl of Jasmine and Rose, Flowerbomb is an iconic luxury women’s fragrance, perfect for celebrating this extraordinary lovely time.
‘MARIAGE’ IS FOR EVERYONE
“Love is for everyone,” declare Horsting and Snoeren. The designers see marriage as a universal symbol of love and commitment between two people. They insist on diversity: a matter of convention, yet without strict rules.
In 2021, Viktor&Rolf take their celebration of universal, explosive love to new heights with their boldest weapons, Flowerbomb and Spicebomb. These two addictive scents will capture the most enchanting memories of bride and groom, bride and bride, or groom and groom, on what could and should be the most beautiful day of their lives.
‘MARIAGE’ OF THE YEAR
Viktor&Rolf will partner with popstar Poppy on the occasion of her marriage to gothic singer Ghostemane in 2021. Born on the world wide web with a series of enigmatic videos in 2014, semi-real singer Poppy is a digital phenomenon, a glamorous avatar talking to plants and robots, and reputed for pronouncing her own name numerous times in what would become her breakthrough video. She has uploaded hundreds of videos on her channels, all the while embarking on a ‘post-genre’ music career. She has released four albums, including collaborations with producer Diplo and Canadian singer Grimes. Poppy will say ‘Yes, I do’ to Ghostemane wearing her favourite fragrance, Flowerbomb, and a custom-made Viktor&Rolf Mariage dress.
Viktor & Rolf’s Limited Edition Flowerbomb Mariage is available now, exclusively from Arnott’s Beauty Hall Dublin, and online at www.arnotts.ie: Limited Edition 50ml RRP: €90.00