Developed by a dermatologist and launched in 1968, Dramatically Different Moisturizing Lotion holds legendary status. It was Clinique’s first ever moisturiser and has served as the cornerstone for healthy skin for numerous decades and remains a cult classic to this day!
How is it dramatically different?
Following extensive research, the Dramatically Different Moisturizing Lotion emerged as a pioneering product, delivering precise hydration tailored for various skin types.
Quickly absorbing into the skin upon application, this moisturiser instantly reveals a radiant and healthy complexion. Formulated as 100% fragrance-free and allergy-tested, this lotion remains distinctly unique even today and of course, dramatically different to anything else in the market. Key Ingredients include Natural moisturising factors, also known as NMFs, including Glycerin and Urea. They help bind water to skin to keep it hydrated and restore moisture barrier balance, alongside Barley, Sunflower Seeds and Cucumber.
How has Dramatically Different Moisturising Lotion remained a skincare staple for all these years?
Before Dramatically Different Moisturising Lotion was launched in 1968, beauty counters were filled with opulent, fragrant-rich creams that were weighty and unsuitable for all skin types.
Dr. Norman Orentreich, Clinique’s pioneering dermatologist, recognized the gap in the market and the importance of tailored hydration for optimal skin health and so, Dramatically Different Moisturising Lotion was born. He created this Moisturiser to assist all skin types in strengthening their moisture barrier without clogging their pores, feeling greasy or causing any irritation. Meaning it can be a staple in your skincare routine no matter your age or skin concerns!
During a recent survey from Clinique, we found that 3 out of 4 of women believe their skin has been impacted the most by the effects of skin ageing since turning 40 years old. This underscores why our Dramatically Different Moisturizing Lotion remains, and will continue to be, the trustworthy moisturizer that supports you from adolescence through to every stage of life. Its reliable formula adapts to evolving skincare needs, providing consistent nourishment and hydration, ensuring your skin feels and looks its best, regardless of age or hormonal shifts.
During a recent survey conducted by Clinique, 3 out of 4 women agree that their skin has been most affected by the impacts of skin ageing since reaching 40 years old*. This insight highlights the importance of trusted and effective skincare solutions for women of all ages.
The Dramatically Different Moisturising Lotion has been re-formulated since it’s launch, with increased hydration and moisture barrier strengthening benefits, without a drop of additional oil. Today oily skin types may prefer the Dramatically Different Moisturising Gel, which helps to control oil and mattify the skin. With the newest addition, Dramatically Different Hydrating Jelly delivering a lightweight, oil-free water-jelly formula that delivers all day hydration repair plus pollution protection.
*Data based on Consumer survey run via Toluna’s consumer panel amongst 303 women across UK, conducted in December 2023. Should you wish to hear more on this survey, please contact: