Bank Holiday blues be gone!

There’s no denying it, wearing bold lipstick is a power move. And, that’s why Huda Beauty created the new Matte Power Bullet – a revolutionary bullet lipstick that is as powerful as you are. Combining unparalleled pigmentation and unexpected comfort, these matte lipsticks give you the power to own every moment.

Huda and her Product Development team dedicated two years to thoughtfully developing the perfect matte bullet lipstick that would out-perform all the rest. Pushing her manufacturers to deliver the best-performing formulas, each shade delivers consistent quality and application owing to our unique formula that promises to saturate lips in rich colour with just a single stroke.Gliding on with ease, the innovative full-coverage formulas leave your lips feeling smooth and hydrated, for the ultimate in matte comfort.


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Pushing saturation to its pure pigment limit, Huda Beauty’s first-ever matte bullet is the epitome of power when it comes to delivering intense colour. Ranging from vampy berry to peachy nude, these eight shades are a range of bold rose tones that can do no wrong, no matter what the occasion. A carefully curated blend of striking must-haves and everyday essentials, and all named for special events, the rose collection promises to give you the colour of confidence when you need it most!

  • Masquerade: A powerfully potent aubergine (cool toned)
  • Ladies Night: A badass, bold burgundy (warm toned)
  • Pool Party: A daring and distinguished berry (cool toned)
  • Graduation Day: A commanding vintage rose (warm toned)
  • Pay Day: A dynamic rosy mauve (cool toned)
  • Third Date: A rebellious rosewood (warm toned)
  • Joyride: A high-powered dusty rose (cool toned)
  • Interview: A confident peachy nude (warm toned)

Shades for all tones

Proving that the importance of undertones isn’t limited to complexion products, the Matte Power Bullets are developed in pairs inclusive of warm and cool-toned versions of the most popular must-have shades. With this bespoke approach to lipstick, each shade complements specific skin tones and undertones, so no shade and no lip is left behind.

Engineered to perfection

With format just as important as the formula itself, the unique diamond-shaped bullet was designed for easy application and layering. Engineered for precision, the pointed tip can be used to contour and line lips, or accentuate your cupid’s bow, while the flat base fills large areas evenly with ease. For power-players in a hurry, the cleverly designed packaging and case are shade-matched, so you can quickly and easily spot the lipstick you want in the depths of your purse.

Huda says:

“We’ve been developing the Matte Power Bullet for two years. In the process, we narrowed the shades down from 137 to 24 shades that we feel will flatter every skin tone. We wanted to develop a matte lipstick that has colour pay-off and comfort that goes above and beyond what is expected! We pushed our manufacturers to make sure that the pigmentation and quality of every shade was consistent. Every shade performed differently so each one has a slightly unique formula to ensure we deliver the same finish across the collection. The Power Bullet completely shatters the typical limitations of matte lipsticks!”

Add Power to your Pout

  • Use the bullet’s pointed tip to contour and line the edges of your lips
  • Fill lips using the bullet’s flat base, beginning in the centre and smoothing outwards to the corners of your mouth
  • Build up to your desired level of impact

The eight shade collection is available now at, Harrods, Selfridges, Brown Thomas, Arnott’s, Cultbeauty and Net-a-Porter with an RRP of €23.95