We are loving some of the cult 90’s looks that are coming back into fashion. While I am not so gone on the skateboard trend I have totally got onboard with leopard print, sports luxe and of course mini backpacks. The “Lolita” look was worn by everyone from Drew Barrymore and Courtney Love, to most of the Spice Girls. However, the  90’s inspired trend is updated for 2019 through a more mature lens. Now Huda is giving me life once again. I already love her entire collection, but these 90’s nostalgic collection is really something. Rich, pigmented and powerful! Part of the allure of these is that no matter what your skintone, the lipstick you desire can work for you.




Huda Beauty Power Bullet THROWBACKS Collection: the ultimate shade range for any 90’s vibe for anyone wanting to throw it back and channel Louise Redknapp did in that cult classic video ‘Naked’.Toni Braxton is also set to hit London and give us some sexy nineties hues, she is unapologetically sensual just like this collection for every shade, the Huda Beauty Power Bullet THROWBACKS collection adds a playful depth to any look.

The unique diamond-shaped bullet engineered for precision, layering and ease also contains “So much pigment we almost broke the machine!” – Huda Kattan


You can view Huda’s preview of the sultry beauties here: https://www.instagram.com/p/B2jVOiFFfyO/



The Throwbacks Collection

8 New 90’s-Inspired Matte Power Bullet Shades


Remember when we told you that wearing bold lipstick was an undeniable power move? Well, we meant it and 16 shades of our Power Bullet Lipsticks just wasn’t enough for you to own every powerful moment. That’s why Huda is bringing you another 8 more shades of her most intense lipstick ever.


Introducing The Throwbacks Collection, a nostalgic range of 8 new shades created by Huda and inspired by her undying love for the 90’s. Comprised of the softest pinks and warmest browns, these retro shades will instantly transport you back to the days of Cindy Crawford and the Spice Girls.


The Throwbacks Collection: 8 New Sexy, Retro Shades

90s Browns

  • Dirty Thirty:  A sassy, purply brown (cool toned)
  • Game Night: A super-hot brown (warm toned)


Spiced Browns

  • Last Night: A deep, chocolate brown (cool toned)
  • Board Meeting: A spiced, cinnamon mocha (warm toned)


Natural Pinks

  • Wedding Day: A soft caramelized pink (cool toned)
  • First Kiss: A flirty brick pink (warm toned)


Pinky Nudes

  • Girls Trip: A natural cool pink (cool toned)
  • Prom Night: A pretty biscuit pink (warm toned)


Add Power to your Pout

  • Use the bullet’s pointed tip to contour and line the edges of your lips
  • Fill lips using the bullet’s flat base, beginning in the center and smoothing outwards to the corners of your mouth
  • Build up to your desired level of impact

Just in case your forgot how increible the pigment and power in these lipsticks are:

The Power of the Matte Power Bullet

 Product Development

Huda and her Product Development team dedicated two years to thoughtfully developing the perfect matte bullet lipstick that would out-perform all the rest. Pushing her manufacturers to deliver the best-performing formulas, each shade delivers consistent quality and application owing to our unique formula that promises to saturate lips in rich colour with just a single stroke. Our innovative full-coverage formula leaves lips feeling smooth and hydrated, for the ultimate in matte comfort.


Pushing saturation to its pure pigment limit, Huda Beauty’s matte bullet is the epitome of power when it comes to delivering intense color.


Shades for all tones

Proving that the importance of undertones isn’t limited to complexion products, the Matte Power Bullets are developed in pairs inclusive of warm and cool-toned versions of the most popular must-have shades. With this bespoke approach to lipstick, each shade complements specific skin tones and undertones, so no shade and no lip is left behind.


Engineered to perfection

With format just as important as the formula itself, the unique diamond-shaped bullet was designed for easy application and layering. Engineered for precision, the pointed tip can be used to contour and line lips, or accentuate your cupid’s bow, while the flat base fills large areas evenly with ease. For power-players in a hurry, the cleverly designed packaging and case are shade-matched, so you can you can quickly and easily spot the lipstick you want in the depths of your purse.


Huda says: “We’ve been developing the Matte Power Bullet for two years. In the process, we narrowed the shades down from 137 to 24 shades that we feel will flatter every skin tone. We wanted to develop a matte lipstick that has colour pay-off and comfort that goes above and beyond what is expected! We pushed our manufacturers to make sure that the pigmentation and quality of every shade was consistent. Every shade performed differently so each one has a slightly unique formula to ensure we deliver the same finish across the collection. The Power Bullet completely shatters the typical limitations of matte lipsticks!”