Ella & Jo Cosmetics are thrilled to announce the launch of their highly anticipated Wide-Awake Brightening and Hydrating Eye Gel (€38.00), which has been developed to work on every eye concern anyone has ever felt. Packed full of hero ingredients – designed to help with the eye area niggles. Whether it is dark circles, puffiness, fine lines, wrinkles, or hydration, Wide Awake eye gel is tackling them all – leaving you feeling bright-eyed and bushy-tailed and ready for the day ahead.

Containing a wonderful blend of hyaluronic acids, to hydrate and plump the eye area,  increase elasticity as well as an eyebright and caffeine blend to brighten dark circles, de-puff, boost circulation, and reduce inflammation.  Another wonder ingredient in this hero product is Squalene – A peptide-rich ingredient that will strengthen the skin barrier around the eye area and prevent water loss for maximum moisture. Ceramides are the final key ingredient, whose main job is to retain skin moisture and good fats to smooth the skin around the eye area. This product will be your eye’s new best friend!

Co-Founders and Skin Experts Niamh Ryan and Charlene Flanagan comment: 

“Our eyes are the window to the soul and such a key feature in our smile and how we show up in the world. We want women to look in the mirror, feel confident, and go about their busy days feeling fabulous. This product has been created by women for women, we consistently hear about the eye-area issues women are experiencing including fine lines, dehydration, puffiness, loss of collagen and dark circles. So, we developed this little pot of eye confidence in a jar. Perfect to use on the eyelids and brow bone. Wide Awake is a luxury but lightweight gel formula designed to work on Hydrating, Firming, Brightening and Smoothing of the eye area. It contains such a phenomenal array of ingredients and that’s why you are going to love it!” 

 

Hero Ingredients include: 

  • Hyaluronic Acids – A blend of hyaluronic acids to hydrate and plump the eye area as well as increase elasticity
  • Eyebright & Caffeine blend – This helps brighten dark circles, de-puff, boost circulation and reduce inflammation
  • Squalene – A peptide-rich ingredient that will strengthen the skin barrier around the eye area and prevent water loss for maximum moisture
  • Ceramides – This benefits the skin to retain moisture and good fats to smooth the skin around the eye area

Wide Awake Brightening and Hydrating Eye Gel has been designed to be vegan-friendly, travel friendly, and safe to use in pregnancy and breastfeeding. When our eye area looks tired and drawn, it can be all that we see so make sure to use Wide Awake Eye Gel every morning and night – to love your eyes again!

Wide Awake Brightening and Hydrating Eye Gel 20ml – €38.00 is available to purchase at www.ellaandjo.ie and stockists nationwide.