Introducing Own Time Eau de Parfum

Introducing Own Time Eau de Parfum

The first luxury neuroscent specifically formulated to engage the parasympathetic nervous system

Created by Sleep Experts – This Works 

  Sleep Awareness Month, March 1st – 31st 

As Sleep Awareness Month (1st – 31st of March) shines a spotlight on the vital role sleep plays in overall wellbeing, sleep experts and pioneers of functional fragrance, This Works, announce the Irish launch of Own Time Eau de Parfum, the first luxury neuroscent specifically formulated to engage the parasympathetic nervous system, supporting the body’s natural transition from day to night. 

As stress, screen overstimulation, and disrupted sleep cycles increasingly impact sleep, Own Time Eau de Parfum has been developed as a science-first fragrance, blending neuroscience and luxury perfumery to help the nervous system feel safe and support the body in achieving deep, restorative sleep. 

Rooted in seven years of neuroscientific research, it is the world’s first luxury neuroscent designed to engage the parasympathetic nervous system, the body’s natural “rest and digest” mode. 

Created by This Works CEO Dr Anna Persaud, a renowned biochemist, in collaboration with neuroscientist Professor Gaby Badre, a specialist in sleep and circadian health, Own Time Eau de Parfum features a unique blend of behaviour-modulating terpenes, the natural compounds known to influence the central nervous system. Scientifically shown to calm the senses, reduce stress, and support deeper, more restorative sleep, the fragrance also leaves a warm, lasting scent on the skin. 

Speaking during Sleep Awareness Month, Dr Anna Persaud, CEO of This Works, comments, “Own Time is deeply personal to me. My work in neuroscience and my own lived experience of navigating a dysregulated nervous system is what led to the creation of the This Works NeuroPlatform – our science-led framework that uses fragrance, touch, and mindful application to help guide the body from stress into regulation. Learning how to regulate my own system reshaped how I think about wellbeing, and about the transition we all need at the end of the day. This fragrance is born from that understanding, a science-backed way to help people shift out of survival mode and into calm, connection, and rest.” 

Own Time Eau de Parfum opens with bright top notes of Pink Peppercorn and Lemon Myrtle, creating an invigorating first impression. These give way to a warm, aromatic heart of Cardamom and Olibanum, before settling into grounding base notes of Sandalwood and Amber, gently rounded with Musk and Clove for a soft, intimate finish.

Through this launch, This Works reinforces its mission to make better sleep more achievable, turning a moment of scent into a meaningful step toward balance, calm, and improved rest. 

With a unified approach to sleep, This Works has developed a range of products that work together in harmony to promote a calm and peaceful night’s sleep.

This Works Deep Sleep Pillow Spray

This Works best-selling Deep Sleep Pillow Spray has been expertly formulated with a super blend of the essential oils of Lavender, Vetivert, and Wild Camomile. *The pioneering brand and sleep experts have conducted several clinical and user trials on its Deep Sleep Pillow Spray with over a thousand participants showing that 89 per cent fell asleep faster than usual, 97 per cent slept better than usual, and 98 per cent felt more refreshed in the morning. 

Directions: Simply spray on your pillow or bedcover before bedtime for a peaceful night’s sleep. 

This Works Deep Sleep Shower Gel 250ml

Take a relaxing shower or bath before bedtime to ease yourself into a peaceful night’s sleep. This ultra-soothing and beautifully fragranced shower gel calms the mind and promotes sleep while protecting the skin. It will leave your skin feeling soft, moisturised, and lightly fragranced, preparing you for a peaceful night’s sleep. 

Directions: Massage all over the body while showering or pour a generous amount into water for a relaxing foam bath. 

This Works Deep Sleep Heavenly Candle

Switching off the “big lights” in your home and opting for candles or warm, low lighting not only creates a calming ambience for the nervous system but also encourages the release of melatonin, the hormone that helps prepare the body for sleep. This Works has created a luxurious, hand-blended candle enriched with pure essential oils of Lavender and Camomile to create the perfect setting for a better night’s sleep. It is ideal to use while enjoying a relaxing soak in the bath. 

Own Time Eau De Parfum by This Works is available exclusively at Avoca stores nationwide from March 8th