Introducing the newest brand from the I AM PROUD family, Body Proud. Body Proud is all about championing and celebrating YOU and your body, launching 10th April with the goss under embargo till then.
First and foremost, Body Proud is here to empower. They’re building a community that celebrates uniqueness and champions being proud of the skin you’re in. They are committed to representing all body shapes and sizes, skin tones and types, genders, and ethnicities; putting diversity and inclusion at the heart of everything we do. This also means zero retouching to any of their model images. Ever. #proudnotperfect
Body Proud is a new bodycare brand that has been developed with your best skin in mind, especially developed for our #proudcrowd and is proudly suitable for all. Powered by powerhouse, skincare-inspired ingredients, Body Proud delivers high-performance bodycare at an accessible price point.
Body Proud products are categorised the same as Skin Proud, allowing consumers to easily discover the perfect range for their body care needs. Centered around common skin concerns, the Body Proud range consists of four efficacious, easy-to navigate product ranges: Recharge, Brighten, Hydrate and Proud to Care work to target specific bodycare concerns.
Bodycare is an extension of skincare, as the same hero active ingredients traditionally used in skincare, can also be used to achieve truly transformative results for the body. Each expertly blended Body Proud formula balances powerhouse, skincare-inspired natural ingredients to deliver hydration, brightening and smoothness to the skin.
Featuring a patented mood-boosting fragrance technology that is scientifically proven to have specific mood benefits, our bespoke blended scents encourage you to prioritize your mental-wellbeing and carve out time for self-care.
Developed with your best skin in mind, all Body Proud products are dermatologically tested, phalate and paraben free and suitable for all. We also believe that investing in your wellbeing shouldn’t be compromising your morals, so you can rest easy knowing the entire Body Proud range is 100% PETA approved vegan and cruelty free.
Proud of our planet, they’re committed to bringing you more ways to work sustainability into your beauty and wellbeing routine. Where possible, their packaging is made from 30% PCR – nothing to feel guilty about here! They’ve also made disposing of your Body Proud empties easy, as most of their packaging is 100% recyclable! The only elements of their packaging which are not recyclable kerbside are sprays and pumps.
Body Proud launches 10th April on Iamproud.com and is under embargo until launch.