Introducing the newest member of Huda Beauty’s iconic #FauxFilter complexion range, this new stick foundation offers buildable, natural coverage with a high filter finish. #FauxFilter Skin Finish (RRP /€35) is giving our cult favourite, #FauxFilter liquid foundation, a run for her money. We’ve taken all the things well-loved about #FauxFilter – from the waterproof formula to the filtered look – and packed it into a lighter coverage, natural finish formula, all in one portable stick.#FauxFilter Skin Finish is available in 39 shades with 9 new shades and re-worked shade families to extend the original 5 families to 8, making it even easier to find your perfect match

“When I want to go for a fuller coverage I usually have to compromise on a natural-looking finish, so I decided to design a foundation that would give you naturally flawless skin but with the look of a filter. #FauxFilter Skin Finish Foundation Stick is lightweight and blendable so you can achieve your perfect complexion, no filter needed” – Huda Kattan. Huda girl we feel you here at Hi HQ. The drop in temperature coupled with some really dodgey pigemntation has us sighing into the mirror most days



Achieving a filtered skin finish often means you can end up compromising on achieving natural-looking skin. So leave it to Huda Kattan to create a transformative product to achieve perfect, flawless skin with buildable everyday coverage – now you can delete your photo-editing apps for good. Following on from her cult favorite, #FauxFilter Foundation, Huda has expanded the #FauxFilter foundation family to create a lighter, natural-finish formula perfectly compacted into a portable foundation stick. Meet #FauxFilter Skin Finish, a creamy new formula that magically melts onto the skin, allowing you to create a customizable foundation finish: build up coverage to blur imperfections, or buff and blend it to achieve a sheer, illuminating skin tint.


The on-the-go-friendly stick is armed with a diamond-shaped bullet for optimal precision, which makes swiping on and building-up easier than ever. While #FauxFilter Skin Finish is perfect for makeup lovers on the go, the lightweight foundation stick also promises all-day coverage for up to 10 hours. Its buttery formula is fragrance-free, non-comedogenic, sweat, humidity, and water-resistant, which means that no matter where in the world Huda’s global fan base are, they can enjoy the formula. The perfectly silky, natural finish of #FauxFilter Skin Finish also visibly improves skin texture, conceals imperfections, and reduces the appearance of pores.

To accompany the newest member of the #FauxFilter family, Huda has also introduced an ultra-hydrating new primer and a dual-ended foundation brush. The new Water Jelly Hydrating Primer is like a tall drink of water for your face, keeping your skin hydrated, creating the perfect base for your foundation and giving your skin a beautiful, dewy finish. The Face | Build and Buff foundation brush has been designed for the perfect foundation application of cream, liquid or solid foundations for an airbrushed finish. The pyramid-shaped, build brush is perfectly constructed to reach tricky areas and makes building up coverage on targeted areas extra easy. With a flat surface and rounded edges, the densely packed bristles of the buff brush make for optimal application with seamless buffing and blending.


Following Huda Beauty’s ethos to always ensure the products cater to absolutely everyone, there’s a perfect and easy-to-find shade match for all. Expanding on the inclusive collection of her first 30 #FauxFilter shades, Huda has dived deeper into complexion with a new and improved range of tones and undertones. #FauxFilter Skin Finish is available in 39 shades with 9 new shades and re-worked shade families to extend the original 5 families to 8, making it even easier to find your perfect match. From Vanilla, Panna Cotta, and Milkshake for fair skin tones, Toasted Coconut, Latte and Beignet for medium skin tones, and Coffee Bean, Hot Fudge and Lava Cake for rich skin tones, #FauxFilter Skin Finish refuses to leave any beauty lover behind when it comes to achieving a flawless finish.


Behind the Foundation:


Huda has always been one to listen to the needs of her fans, in fact, that’s how the OG #FauxFilter got its name. As makeup fans shared their product cravings with Huda, one very common request was a lightweight foundation that would give more natural coverage without compromising on a filter-like finish, and with absolutely no fragrance in sight. Even her sister, Mona was on the hunt for a lighter version of #FauxFilter.  So, Huda took to the labs in South Korea, the epicenter of skin-loving cosmetic formulas, to create what her fans wanted. Inspired by her own hectic day-to-day life and fast-paced lifestyle, Huda and her team created a fuss-free, easy-to-apply foundation stick, designed to be the perfect daily companion, no filter needed.


Huda’s How To:


–        Apply one pump of Water Jelly Hydrating Primer to clean skin. Wait 30 to 60 seconds for the hydrating ingredients to absorb into your skin while the activating priming ingredients provide optimal makeup grip.

–        Then follow by applying #FauxFilter Skin Finish directly onto the skin and buff out with your favorite sponge or brush – the more product you use, the higher the coverage. For extra coverage, apply an extra layer to areas that need it and blend (don’t worry, the formula stays light and natural-looking while also giving a filter finish).

–        For an optimum filter finish, apply with the new Huda Beauty dual-ended Face | Buff & Build Foundation Brush. Huda likes to swipe the foundation stick directly onto the pyramid side of the brush and apply to the face & those hard to reach areas. Blend from the center of the face outwards, using the flatter, buffing side and repeat until you’ve achieved your perfect coverage.