Irish beauty brands are making waves globally, and now Brushdoc is following in the footsteps of Irish beauty business success stories such as Sculpted by Aimee, as the next Irish Brand to secure Selfridges both in-store and online as their first UK retail partner.
Brushdoc was set up in November 2021 and successfully won the ‘Arnotts Pitch’ competition in 2022, seeing off hundreds of other Irish entrepreneurs. Over the last two years, Ciara and Gary have had the opportunity to work alongside Ireland’s leading department stores and their teams, and are stocked in Brown Thomas stores nationwide and Arnotts. Ciara is a professional makeup artist by trade, whilst Gary has is a fully qualified accountant, bringing together the perfect blend of creativity and business know-how. The brand has been growing exponentially, and whilst it sells to customers all over the world from its online store, this marks the first step in building the Irish brand’s retail footprint overseas.
Brushdoc noticed a gap in the market for a USB-powered and easily transportable brush-cleaning tool that effortlessly cleans makeup brushes with minimal effort in just minutes. The brand also offers a wide range of products such as its award-winning cleansing oil, solid soap, spot cleaner, and micro fibre mat and sink mat. More recently, it has launched its very own range of premium makeup brushes and make-up sponges, with the brushes featuring a unique aluminium spatula for depotting your makeup effortlessly.
Co-founders of Brushdoc, Gary and Ciara Malone comment:
“We are so incredibly proud of Brushdoc, and now, to be on the shelves of one of the biggest retailers in the UK is a massive milestone for us. This has been a goal of ours since we launched Brushdoc, so it’s a dream come true for us. We’re beyond delighted to join the Selfridges team and work closely with them over the coming years. We can’t wait to see what the future has in store for us!”
The Brushdoc device and Cleansing Oil are available now to buy in all 4 of Selfridge’s UK stores, and on Selfridges.com, making for a perfect gift idea for yourself or a makeup lover in your life this Christmas.