AYU is an Irish based and Irish owned cosmetics company set up by renowned makeup artist Suzie O’Neill.

AYU is dedicated to empowering women with the tools and knowledge to bring out their best selves. The brand are focuses on wanting to show women how to enhance their natural beauty rather than mask it.

With a large range of high quality products that are environmentally responsible and Vegan Friendly, there is something for everyone in the AYU range.


AYU Concealer RRP €18.00


Vegan Friendly, this highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly! With 12-hour wear.

Developed by AYU Creator Suzie O Neill at her kitchen table, this concealer was born out of years of frustration with high coverage products being too heavy for the delicate under eye area and making the area look worse than when she started. She wanted something lightweight that would conceal and brighten but suit dry and mature skins too. This concealer is self setting and will change your concealer game forever!



AYU Buffer RRP €16.50


Adored by Irelands Top Make Up Artists and Beauty Influencers, the hand crafted AYU buffer brush has a super soft round brush head with dense fibers. Use it in a circular motion to blend or pat product into your skin for full coverage without any absorption of product. Our AYU buffer brush provides a flawless, high definition finish making you feel as good as you look!

You can use your AYU buffer brush with powder, cream or liquid products, versatile or what?!



AYU Radiant Skin Cream €20.00


“I have always loved the look of fresh skin. I think it is so gorgeous when you glam up the eyes or lips but keep the skin really fresh and healthy looking, and I created our Radiant Skin Cream with this in mind. I wanted a product that could be used alone on make up free days to give you a lift or over your make up to give you that beautiful youthful, and glowing finish”, Suzie O’Neill, AYU Creator

A brand new addition to the AYU Make Up line, this beautiful cream has a sheer, dewy finish that will bring a gorgeous youthful, radiance to your skin. The product is Fragrance Free, Dermatologist tested, and Vegan Friendly.



AYU Natural Glow Palette €27.00


A silky powder blush that glides on smoothly with a semi matte finish. This blush will perfectly mimic the colour that your cheeks turn when you are flushed. Apply to the apples of the cheeks, blending outward and upwards into the hairline.

Ayu Peach Glow Bronze Pallette €27


A lightweight powder bronzer with a soft, matte finish- your secret to achieving a naturally sun- kissed look year round. Sweep bronzing powder on the apples of the cheeks, nose, and chin- where the sun would naturally hits the face.





AYU Easy Brow Pencil €16.50


A new addition to the AYU Cosmetics line, the Easy Brow Pencil comes in two shades, Brown and Dark Brown. As our brows are naturally cooler than our hair colour, the two shades have been developed with cool undertones for the most natural finish possible. The super slim pencil ensures a natural hair like stroke every time and will make achieving the most perfectly natural brow super simple.


Article Author: Danielle Twomey