Jo Browne, a pioneer of eco-friendly beauty and wellness products in Ireland, has added a luxurious Sleep Mask to the brand’s collection of luxury skincare, aromatherapy and homewares.

Made from 100% organic bamboo with 400 thread, the sleep mask blocks out light for a total relaxing and restful sleep. Bamboo has a cooling effect and its breathable weave cools and adjusts for a comfortable sleep.  Bamboo silk is a vegan and cruelty free alternative to traditional silk. The bamboo sleep mask comes with a handy mesh bag and can be popped in the machine and washed at 40 degrees in a normal wash.

Caring for the environment could not be easier, Jo Browne says.

“Organically grown bamboo is sustainable and an amazing multi-tasking material.  It delivers on an environmental level and provides smooth and luxuriously soft fibres that can be used in producing a raft of household items and fabrics, from clothing and bedding to towels, packaging and paper”, Jo Browne adds.

The Jo Browne company, based in County Carlow, launched three years ago with its innovative solid perfume offering.  The award-winning range has expanded from skincare and solid perfumes to soaps, aromatherapy diffusers and oils, all packaged in distinctive and beautiful eco-friendly bamboo. All ingredients are completely natural too, with everything handmade and poured at the company’s Hacketstown facility.

Bamboo also features in the brand’s coveted Jo Browne Bamboo Bedding and Pillowcase Set.  A luxurious fabric, with a feel like silky cashmere, the ventilation properties of bamboo are superior to cotton, and the fabric is hypoallergenic and anti-bacterial, staying fresher for longer, for restful eco-friendly snoozing!

Using Jo Browne products will have an immensely positive impact, both in terms of reducing cotton production and waste, and in promoting eco-friendly farming, Jo Browne believes.

Bamboo is top of the eco-crops, she says.

“It is a sustainable biodegradable resource that is naturally grown, without pesticides, and requires minimal water.  Consumers are returning to nature for natural ingredients, which is the essence of our brand.  We choose bamboo for packaging and ingredients because of the positive environmental impact, and because people want a greener more natural lifestyle”.

Priced at €19.95 the Sleep Masks are available online at  Beauty and lifestyle stockists include Meadows and Byrne, Kilkenny stores and high-end gift stores throughout Ireland.  See the website for details.

For an extra treat or a gorgeous present, ‘The Gift of Sleep’ gift box, priced at €70 contains; two Oxford Pillowcases; Luxury Bamboo Sleep Mask and the Jo Browne Sleep Blend.