To celebrate World Environment Day on the 5th June Jordan Oral Care are sharing their top tip’s for environmentally friendly oral care habits. Sustainable oral care is as necessary as a conscious beauty routine, when trying to save the world. 4.7 billion toothbrushes are manufactured across the world every year, 99% of which are plastic-made and will eventually end up in landfills. When faced with the choice of planet or plastic, it’s a no brainer. 




At Jordan we believe that taking steps towards a more sustainable way of life is a responsibility we all share. However, it is not always easy to know where to begin in order to make more environmentally friendly changes to one’s life. Why not start with your daily oral care habits? Here are some simple tips to start you off on your sustainable journey:


Turn off the tap

Turn off the tap whilst you are brushing your teeth to save water. This is an easy way to cut down on your water usage. The same tip applies when washing your hands. Turn the water off whilst massaging the soap into your hands. Imagine how much water you will have conserved after only a few days.


Make environmentally friendly choices when shopping

The next time you buy a new toothbrush, why not go for a more sustainable option such as the Green Clean toothbrush? The handle is made from 100% recycled and FDA-approved plastic. The source of this material is food containers such as yoghurt cups, making it safe for use in your mouth. 


The GREEN CLEAN ADULT TOOTHBRUSH (€3.49/£3.00) for instance, has a toothbrush handle made of recycled plastic originating from food containers, and the packaging is made of recycled paper fibres from paper-based products. The remaining 10% mainly consists of the bristles, which are 100 % bio-based, and the packaging label, which is made of FSC-certified paper from responsible managed forests.

Disposal of oral care products

When you have used up one of your dental products make sure to check how they should be disposed of before throwing it away. Mixing unrecyclable plastic and recyclable plastic may result in it all being burned along with regular waste or sent to a landfill. Different countries and cities have different rules, so check with your local area for guidance.


Buy Oral Care products that are made from recycled materials such as GREEN CLEAN CAVITY PROTECTION TOOTHPASTE (€3.99/£3.00) tube which contains up to 50% recycled plastic, originating from food containers, such as milk, water, and juice bottles, that consumers have handed in for recycling. 

Pass your environmentally friendly oral care habits onto your loved ones

Why not include your loved ones in your effort to make more conscious choices. Share your great tips and encourage them to try them out too. We can all work together to make more choices with the environment in mind, so why not pass these habits on to little ones with the Green Clean Kids Range. 


GREEN CLEAN KIDS TOOTHBRUSH (€3.49/£3) has Ultrasoft bristles suitable for kids between 5 and 10 years, as when permanent teeth start coming out, it is good for kids to get used to more adult-like dental products. The bristles made of bio-based nylon originating from castor oil plants – a renewable source and the packaging box made of recycled paper fibres from paper-based product.

Keeping with their environmental ethos, Jordan have carefully chosen natural ingredients that are readily biodegradable in nature and the toothpaste therefore contains ingredients from 98% natural origin for their GREEN CLEAN JUNIOR 6+ TOOTHPASTE (€2.99/£3). Jordan Green Clean Kids toothpaste contains fluoride and xylitol to give children the best protection against cavities.

Choose to be Sustainable with Compromise on quality

With the Jordan Green Clean range, you are guaranteed high-quality Oral Care products that are made from recycled materials.