Juvaré Haircare Makes Its Debut With Exclusive Dublin Launch Event

Irish Roots. Spanish Craft. Scientific Precision.

Ireland’s newest premium haircare brand, Juvaré, officially launched on Sunday, 15th February with an intimate, appointment-only experience at Alan Keville For Hair in Powerscourt Townhouse, Dublin 2, offering guests a first look at a fresh, science-led approach to hair repair. 

Amongst those attending were Dominique Nugent, Triona McCarthy, Chloe Ormond, Mandy Maher, Jeanni O’Shea, Jenny McCarthy, Miriam Hussey, Pamela Laird, Holly Carpenter, Carla Piera Fitzgerald, Nadia Bowes, Shanice Griffin, Amy O’Brien, Roxanne Parker, Tess Coghlan, Andrea Hayes, Laura & Hilary Young, Paula Callan, Edel Conroy, Ruby Moore Forbes, and many more.

Guests were welcomed by delicious signature cocktails by Little Pyg, and whimsical treats from Be Sweet Café, before experiencing a nourishing treatment as part of a four-step cleansing and conditioning ritual using the brand’s COM-PLEX range, before finishing with a professional blow-dry. 

Designed to showcase both performance and sensorial appeal, the experience brought Juvaré’s results to life, with immediate reactions centred on how soft, silky and beautifully conditioned hair felt – visibly smoother, brighter and finished with a strength you could see and feel.

“Juvaré has been years in the making” said founder, Jane Buckley. “The goal was to create quality products that repair and strengthen the hair from the inside, without the salon price tag. Seeing people look at and touch their hair and go, ‘oh wow,’ in the chair today has been really amazing”

Developed in partnership with a Spanish manufacturer with over 60 years’ experience in professional haircare, Juvaré is underpinned by craftsmanship and technical expertise.

At the heart of the brand’s five-piece COM-PLEX range sits an advanced Amino Acid Complex, developed to replenish the amino acids hair naturally contains and loses over time through colouring, heat styling, UV exposure and environmental stress. By working in harmony with the hair fibre, the formulas strengthen and repair from within, leaving hair softer, shinier and more resilient.

The formulas are further refined with high-performance ingredients including Pro-Vitamin B5, Vegetable Glycerine and Vitamin E, alongside a considered blend of Argan, Raspberry, Macadamia, Sweet Almond and Wheat Germ Oils.

The complete COM-PLEX system includes the Bond Oil (€14.99 / 75ml), Bond Repair Shampoo (€11.99 / 250ml), Intensive Repair Treatment (€11.99 / 250ml), Bond Leave-In Conditioner (€11.99 / 120ml) and Blonde Toning Shampoo (€11.99 / 250ml).

Juvaré launches nationwide from 15th February. The full collection is available to purchase via www.juvare.ie and at pharmacies nationwide.

All photography supplied by Brian McEvoy.