Top Irish Beauty Brand, KASH Beauty, have announced a charity initiative for the month of June in celebration of PRIDE Month and the LGBTQ+ Community across the globe.

Founded by Irish Makeup Artist, and longtime LGBTQ+ supporter, Keilidh Cashell, KASH Beauty are collecting donations on the brand’s website upon checkout for the month of June, and will match each donation made.

PRIDE Month is celebrated across the world to show support to LGBTQ+ communities, and this June marks its 51st year. The festivities, while celebratory, also push for greater recognition and the need for equal rights for all genders and sexual orientations.

At the end of June, KASH Beauty will donate the funds raised to two deserving Irish charities; BeLonG To and LGBT Ireland.

BeLonG To is a national organisation that supports LGBTQ+ youth in Ireland. Their goal is to create a world where everyone is equal, safe and valued in the diversity of their identities and experiences.

LGBT Ireland is another national support service. They offer a comprehensive range of services which provide support and information on issues relating to sexuality and gender identity.

Speaking of KASH Beauty’s PRIDE Month initiative, founder Keilidh Cashell said We want to do our part and give back this PRIDE monthIn our first year of business, we want to join the world in celebrating PRIDE and what it stands for! We also want to raise awareness to the many issues and struggles that still linger and face the LGBTQ+ communities in our society. You can now donate to two special organisations for the month of June at checkout! For every donation made KASH Beauty will MATCH YOUR DONATIONTogether, our support will make a real difference in the lives of many people in these communities 

Donations are collected at the checkout on www.kashbeauty.com