KIKO MILANO Maxi Mod: Think Bigger. Go Maxi!
For some time, KIKO MILANO’s iconic Maxi Mod Mascara has been KIKO MILANO’s bold beauty declaration of intensity, shape, and expression. Now, it’s time to Think Bigger and Go Maxi, adding the new Maxi Mod Length & Curl Waterproof Mascara and the High Pigment Eyeshadow to the Maxi Mod Mascara Family. This is the beginning of a new era designed to master the “Italian Eyes” look, bringing instant drama and impact together with more mascara choices and infinite colour possibilities.
The curated selection of eye essentials is designed to deliver limitless creativity, dramatic definition and maximum impact – empowering everyone to create their own bold eye look.
The Maxi Mod’s formulas are proudly made in Italy and engineered for outstanding performance and comfort, continuing KIKO MILANO’s commitment to quality. Each of the Family’s Maxi Mod products are designed for high pigmentation and maximalist effect. From mascaras that open your eyes to the max, to eyeshadows that allow for unparalleled full-colour expression, the Maxi Mod Family ensures your eyes will speak volumes with every blink inviting everyone to go Maxi.
Maxi Mod High Pigment Eyeshadow (RRP €8.99)
The Maxi Mod High Pigment Eyeshadow range introduces 48 totally new shades, celebrating KIKO’s Italian heritage, authority in colour and artistry. Developed in collaboration with expert makeup artists, the lineup showcases an elevated approach to colour, from a beautifully curated spectrum of inclusive nudes to bold, expressive tones.
Designed to be the only eyeshadow you’ll ever need, it offers instant, full-colour release and a dynamic range of finishes, including matte, matte & pearl, and satin. The new & improved formula features a comfortable, long-lasting* texture for impeccable wear. With an expansive palette that adapts to every look and mood, the line creates a true Maxi colour moment with every application.
Maxi Mod Length & Curl Waterproof Mascara (RRP €14.99)
KIKO MILANO introduces the new Maxi Mod Length & Curl Waterproof Mascara, a new Family member designed for maximised performance. Its innovative mini twisted brush is engineered to deliver dramatic length and curl in a single stroke. Testing reveals exceptional results: lashes appear +11.7% longer* and +16.8% curlier* after just one coat. The 24-hour long-lasting formula is sweat-resistant* and smudge resistant* ensuring your captivating gaze remains flawless through any adventure. This mascara is also suitable for sensitive eyes and contact lens wearers.
Maxi Mod. Maxi Volume: The Original Hero
Alongside the new waterproof innovation, the much-loved Maxi Mod Mascara remains the original hero with its signature blend of volume and definition, delivering a +200% volume effect* that lasts up to 10 hours*. Its lightweight and conditioning formula features a unique Hytrel moulded mini precision brush, expertly designed to grab, expand, and separate each lash, even those in the inner corners, for ultimate volume and definition. A buildable and layerable formula enriched with Argan oil for incredible lashes and instant confidence.
In testing, 90% of users confirm the brush’s accuracy**, 95% confirm it captures 100% of eyelashes**, and 70% experience a “panoramic” or “large eyes effect”**, all without clumps or packed lashes.
The Maxi Mod Family is proudly made in Italy, reflecting KIKO MILANO’s heritage of quality and creativity. With more ways to volumise, lengthen, curl and define, plus 48 new eyeshadow shades to express every mood, the Maxi Mod Family invites everyone to Think Bigger.
Go Maxi! Available now in KIKO MILANO stores and online at kikomilano.com.