2024 marked a significant rise in the popularity of male laser hair removal in Ireland. Thérapie Clinic, Europe’s leading medical aesthetic clinic and a pioneer in laser hair removal in Ireland, has shared new data from its 75+ clinics. After observing an increase in male clients, Thérapie Clinic launched a dedicated male-focused campaign in August 2024. Since its launch, sales for male laser hair removal have surged by an impressive 85%.

 

The campaign, centred on education, addressed male-specific concerns and highlighted the convenience and safety of laser hair removal. With the support of various male influencers, including Thérapie Clinic brand ambassador Conor Murray, the campaign showcased how quick and easy the treatment can be.

 

 

 

 

 

 

 

The male customer is mainly focusing on areas such as their backs, shoulders, chest, stomach and the backs of their necks. Some are even opting for full beard laser hair removal to really minimise their grooming time. When it comes to laser hair removal for men, anecdotally in clinic customers say the convenience of the treatment is what appeals most to them. No longer having to think about shaving their chests or shoulders simply saves time. Another point of interest for male customers at Thérapie Clinic is the increase in ‘Brotox’ (anti-wrinkle injections for men) appointments is also on the rise with over 180% increase in men’s Anti-Wrinkle Treatments.

 

In 2024, the Irish owned company announced a three year plan which will see the number of Thérapie Clinic locations across Ireland increase due to the mass demand for treatments such as anti-wrinkle injectables, laser hair removal, advanced skin and body treatments.

 

“Up until now the male customer has seemed elusive. However, grooming habits are changing and culturally Irish men are now far more comfortable being open about wanting to look and feel their best. Thérapie Clinic facilitates this for all of our customers. A real point of interest from speaking with our male customers is that they really value expertise, so when coming to Thérapie Clinic they know they are in safe hands, as our teams have the best global training, use the most up to date technology and tools, and value customer safety and satisfaction above all else.” – Phillip McGlade CEO of Thérapie Group

 

 

 

 

 

 

 

 

Founded over 20 years ago and with more than 75 clinics throughout Ireland, the UK and the US, Thérapie Clinic has delivered more than 10 million treatments. The Irish owned, family business has built a team of over 200 doctors and medical experts, cementing its reputation as Europe’s number one laser and medical aesthetic specialists.

 

For more information about Thérapie Clinic and its industry leading treatments, please visit www.therapieclinic.com. For news about the latest treatments and promotions available, clients are encouraged to follow on InstagramFacebook and TikTok.