Not all heroes wear capes, and that is especially true when it comes to the affordable makeup brand, Flormar. Flormars’ makeup products provide a more natural, dewy look than most of its costly competitors. What is more, the products are highly pigmented, last for hours and do not leave you bankrupt – We will take one of everything, please!


Flormar created an array of products to enhance our natural beauty; makeup that can be worn daily in an understated way yet elevated for night-time wear when necessary, taking you from day to night in minutes. Flormar’s wide makeup range is perfect for that!

The Flormar Hero Beauty Products within their collection feature eight products listed below: 

Double Radiance Primer – €12.95 

If you want your skin to glow like JLo, then this Double Radiance Primer is the only product you need in your makeup kit! Created to help you achieve the ‘Glass Skin’ look, the double radiance primer leaves your skin hydrated, youthful and oh so radiant. Use as a primer all over your complexion for a lit-from-within glow or add a pump on top of your foundation to the high points of your face for a beautiful, dewy finish.

Liquid Illuminator – €9.95 

If you are a lover of Charlotte Tilbury Pinkgasm, then you will LOVE this hero product. For a gorgeous, glowing highlight-blush, Flormars Liquid Illuminator adds a kiss of rosy, pink colour to your cheeks and is inspired by the beautifying effects of fun. The Liquid Illuminator enhances the skin’s luminosity for a high gloss highlight that plays with the light beautifully.

Hero Volume & Curl Mascara – €8.95 

Eye makeup plays a key role in the overall makeup look. Accentuating the eyes is required to compliment your entire makeup and to define your features precisely. A good mascara can easily do so by enhancing the lash game. The Flormar Hero Volume & Curl Mascara. is a legendary high street mascara that users claim transforms even the shortest of lashes.

Capturing each lash from root to tip is famed for adding length, volume, and curl. False eyelash effect with Hero Volume & Curl Mascara. Its hourglass-shaped, super soft fibre brush grips your eyelashes and shapes them perfectly, enhancing and curling each lash.

Invisible Loose Powder – €8.95 

Developed by Flormar to create a soft touch and a flawless look, this powder retains moisture in the skin while keeping your make-up fresher for longer. This hero product is available in four shades.

Flormar Invisible Loose Powder with its unique texture makes your skin make-up look smooth, pure, and matte. With its lightweight structure and rich content, Flormar powder sets your make-up and allows you to look perfect for longer.

EYE puff concealer – €9.95 

A concealer that punches well above its price point, budget-friendly brand Flormar has been praised at length for this highly pigmented, full-coverage under-eye concealer. Eye Puff Concealer, with its creamy liquid texture, provides a flawless look around your eyes and a natural and even finish. Thanks to its easy-to-use special applicator, it is applied with a light touch and prevents brush marks on your make-up.

Dewy Lip Glaze – €5.95 

If you have not yet noticed, lip gloss is making a major comeback. The revival comes thanks to ’90s nostalgia and a focus on natural, dewy skin. Lip glosses have significantly improved since the sticky formulas of the ’90s and early 2000s. Dewy Lip Glaze offers a long-lasting shine that does not leave your lips feeling sticky.

Stylematic Lipliners – €7.95 

Achieve long-lasting, intense colours on your lips with Style Matic Lipliner that offers spectacular coverage! The lip liner, which is easy-to-use thanks to its twist up twist-up mechanism, is available in six colour options to allow you to achieve the perfect harmony with your lipstick. Smooth and defined lips await you with Flormar Style Matic Lipliner, which contains special oil in its formula that offers long-lasting stay and velvety softness!