Trailblazing beauty brand Lisa & Co Cosmetics is thrilled to unveil a mascara that is set to transform your lash game —Fake It Til You Make It.
This isn’t just another mascara; it’s the only one you’ll ever need. Crafted by the ever-influential entrepreneur Lisa McGowan, this luxurious addition to the Lisa & Co lineup is designed to deliver a bold, false-lash effect. Say goodbye to clumpy, smudged mascaras and hello to long, voluminous lashes with effortless, all-day impact.
At the heart of Fake It Til You Make It is the brand’s signature “less is more” philosophy, delivering flawless beauty with zero effort. In just one swipe, this groundbreaking mascara creates incredible length, volume, and hydration, giving you bold, silky-smooth lashes that make an unforgettable statement.
Its precision-engineered brush is designed to coat every lash from root to tip, delivering even, clump-free perfection. Its sleek, tapered shape effortlessly reaches the inner and outer corners, creating a lifted, wide-eyed look that amplifies your natural beauty. Whether you’re going for an understated daytime vibe or all-out glam for a night out, the buildable formula lets you customise your look for any occasion.
But it’s not just about stunning lashes—this high-performance mascara cares for them too. Infused with a luxurious blend of vegan-friendly Beeswax and Phyto Wax, it strengthens your lashes while keeping them feather-light and soft to the touch. With Panthenol to deeply hydrate and Linden Extract for a burst of moisture, your lashes stay healthy, nourished, and radiant with every application.
With its high pigmentation and long-lasting, smudge-proof, flake-free formula, Fake It Til You Make It ensures your lashes remain flawless from dawn to dusk. Yet, it easily melts away when it’s time to unwind. This mascara is the ultimate blend of high-impact drama and nourishing luxury—a must-have for the modern woman who demands effortless beauty and standout results.
“Creating “Fake It Til You Make It” was another passion project of mine” says Lisa McGowan, founder of Lisa & Co Cosmetics. “We wanted a mascara that truly delivers on everything I wanted in a mascara —bold lashes, hydration, long wear, and an easy, fuss-free application. And I can confidently say, we’ve achieved that. This is the mascara you’ll never want to be without.”
Fake It Til You Make It retails for €22/£20 and is available in both Black and Brown exclusively at www.lisaandcocosmetics.com, offering customers the perfect opportunity to add this luxurious, high-performance mascara to their beauty collection.