To us, ‘clean natural beauty’ has always meant beauty with a conscience. It’s our promise to continuously do better and be more responsible with every decision we make for our customers, our products, and our world. It’s these values that have driven our vision for a NEW Trilogy – a different, more playful brand, with a continued dedication to be at the forefront of clean natural beauty.

Design

The vibrant new design celebrates a new era for Trilogy. Lovingly nicknamed ‘Project Red’ during the intensive design and research process, the NEW Trilogy showcases a bolder logo and a vibrant rosehip-like red as the new eye-catching hero hue. Its vibrancy is balanced with an array of colours, each representing one of the seven skincare collections – Rosehip, Brightening, Ageless, Ultra-Hydrating, Balancing, Sensitive and Body. These colours are showcased on product packaging as swatch-like shapes, inspired by the emotive act of applying skincare to the skin. As a special nod to our iconic Certified Organic Rosehip Oil, an iridescent foil treatment has been applied to the shapes to elevate each aesthetic and ensure it stands out.

Playful new language has been used to inject personality and drive connection, memorability, and clean beauty expertise. From finding moments to say ‘hello beautiful’ on the inside of the carton, to the use of visual language elements to help explain products, and the addition of technology-friendly QR codes linking to helpful product information, all have been considered for an elevated customer experience.

Sustainability

In addition to the new design, ‘Project Red’ included a sustainability audit which sparked thoughtful and responsible packaging improvements. These improvements support our authentic dedication to reducing plastic waste and ensuring that products are made from materials that can be recycled responsibility.

Our sustainability responsible improvements include:

  • Plastic-free beauty tool: 208K plastic spatulas switched to bamboo*
  • Replacing plastic with glass: 100K plastic tubes and bottles changed to glass*
  • Introducing PCR plastic: 60% post-consumer recycled plastic (PCR)** replaces our virgin plastic bottles and tubes
  • Glass improvements: Frosted treatments are removed from all glass to reduce production processes
  • Sustainable Cartons: All cartons are certified by PEFC Program for the Endorsement of Forest Certification

Formulation

But not everything has changed! Our innovative clean beauty formulations remain the same, offering results-driven skincare, with all products certified natural under the internationally recognised NATRUE Natural Cosmetics standard or certified organic by BioGro. It’s this very reason that Trilogy is New Zealand’s No.1 skincare brand for 9 years (and counting) ***. We’re proud to say that the NEW Trilogy still has maximum effect on your skin, now with even less impact on our environment. 

WHERE TO FIND US: Trilogy products are available from selected health stores and pharmacies nationwide including Nourish, The Health Store, LloydsPharmacy, McCauley Health and Beauty Pharmacy, Meaghers Pharmacy or online at www.cloud10beauty.com.