What is the NIVEA Soft Hype?

It is described as the ultimate use cream for everyday use, NIVEA Soft is ideal for anyone who prefers low maintenance approach to skincare or better yet, the perfect dupe if you’re after a cost effective but quality moisturiser. Effective as a makeup primer, as a cold cream, for prepping the skin ahead of fake tanning, softening dry cuticles, relieving itchy or flaky skin or for topical use as a foot cream or beard moisturiser – its uses are limitless.

Described as the ultimate all-purpose cream, this mainstay moisturiser is ideal for anyone who prefers a low maintenance approach to skincare, or better yet the perfect dupe if you’re after a cost-effective but quality moisturiser. It’s no wonder NIVEA Soft was awarded ‘Best Everyday Hero’ in the ASOS Beauty Awards 2022, and up to 5x cheaper than competitor creams!

New sales date reveals 21 of the iconic NIVEA Soft moisturising creams are sold every minute in the UK and Ireland – that’s over 30,000 every day or else one every three seconds. And it doesn’t stop there, NIVEA Soft boasts a host of celebrity fans too, with stars such as Maya Jama, Lucy Mecklenburgh and Ferne McCann all professing their love of NIVEA Soft in recent years.

The NIVEA Soft – 75ml tube retails are €4.45 RRSP is available nationwide in pharmacies and supermarkets.