Today Rimmel unveils two new hero products, fresh to shelves in stores around Ireland. The two items that our make up bags need right now are matte foundations and killer mascara. Masks are playing havoc with foundation transfer and there is a massive focus on eyes as a result.  The two new products: a key addition to the lasting foundation range Lasting Matte Foundation and the latest mascara to join the Scandal’Eyes range Scandal’Eyes Volume on Demand, were launched today with Rimmel Global Ambassador, celebrity make-up artist James Molloy.


James has over 15 years of industry experience in fashion, beauty and editorial makeup, as well as working on many famous faces from Rimmel ambassador Rita Ora to Dita Von Teese, Emma Watson and Kanye West. His looks have featured in publications including Vogue and Harper’s Bazaar. Today, James takes Irish media and make-up artists through the new products, sharing why they are so relevant for today’s make up challenges as we struggle to adjust to wearing make up with a mask.


Speaking of the new products, James Molloy said, “I love working with Rimmel as their Global Makeup Ambassador – bringing the London look to life. It’s a brand most of us have grown up with and so many of their products are truly iconic.” Molloy continued, “The new products are perfect for the world we are living in right now, the Lasting Matte Foundation is a base that won’t transfer, is light, gives you that coverage you want and will stay on. The Scandal’Eyes range of mascaras has the mascara you need for every occasion but what girl doesn’t want more volume?! Scandal’Eyes Volume on Demand can help you play up big eyes – another great look for the moment as we stay safe and wear a mask.” 


Lasting Matte Foundation

Are you ready for a new, long-lasting, lightweight matte? Rimmel knows you want to look like the best version of you, no matter how long your day lasts, without compromising on your make-up finish. Lasting Matte Foundation, is a truly mattifying, lightweight foundation that delivers full, even coverage with long-lasting shine-control.


You want total coverage but you don’t want to feel caked in make-up. That’s why Rimmel has created the unique mousse foundation that transforms to a soft powder finish when applied to the skin. Its lightweight texture means there’s no uncomfortable tight feeling, no heaviness and no cakey effect. And because no one wants a shiny complexion, the clever shine-control formulation delivers sweat and humidity-proof coverage with an all-day matte finish.


Lasting Matte Foundation is the newest member of Rimmel’s Lasting Foundation family, each offering a non-stop finish. In addition to Lasting Matte, you can choose Lasting Radiance Foundation for a luminous look and Lasting Finish 25HR Breathable Foundation for long-wear coverage that lets skin breathe.


Recommended Retail Price: EUR11.99


Scandal’Eyes Volume on Demand

Do you want to turn up the volume? Discover the best volumising mascara *ever* to suit every lash mood. Customise the volume your way with Scandal’Eyes Volume On Demand Mascara, Rimmel’s first customisable and adjustable mascara. Start with a single sweep for natural-looking volume and definition. Want to take it next-level? Layer it up for fuller, plumped-up lashes, perfect for after-dark. Want to go *even* bolder? Build up the volume with the smooth, conditioning formula that will. not. clump.


The lash-conditioning formula delivers a smooth finish, while the unique brush contains wavy fibre technology, catching, loading and separating every single lash ensuring zero clumping. The product is perfect for layering – to achieve bigger, bolder volume. The tapered brush is designed to catch hard-to-reach lashes.


Scandal’Eyes Volume on Demand is the newest member of Rimmel’s Scandal’Eyes mascara range. In addition to Scandal’Eyes Volume on Demand, you can choose Scandal’Eyes Reloaded and Scandal’Eyes  Wow Wings – choosing the option to give you the length and volume to suit your look.


Recommended Retail Price: EUR10.99


Products are available in store now in local pharmacies, grocery stores and online.