Powered by Plants: AVEENO® Haircare Launches New Strength & Length Range to help Strengthen Hair for Healthy-looking Lengths

AVEENO® Haircare introduces its new Strength & Length range, a shampoo and conditioner duo that harnesses the power of plants. The new collection helps to strengthen hair, preventing breakage for longer, hydrated and healthy-looking lengths, providing the trusted gentle care and scalp comfort AVEENO® Haircare is known for.

For consumers seeking solutions for weak or fragile hair, the innovative Strength & Length range offers a performance-driven formula that supports the hair from root to tip. Clinically proven to help relieve a dry, itchy and flaky scalp, whilst helping to reduce breakage and for healthy-looking lengths.

Formulated with Colloidal Oats and a Plant Protein Blend, it works to soothe the scalp. It brings together AVEENO®’s trusted oat heritage with modern, plant-based technology to deliver expert results.

Industry-leading hairstylist Michael Douglas comments: “My clients want hair that feels stronger, but not at the cost of scalp comfort. The new AVEENO® Strength & Length range is a gamechanger because it harnesses the power of a Plant Protein Blend to build resilience from within the hair fibre. It delivers gentle, yet effective, care, creating the perfect healthy canvas for any style. Hair is left not just looking, but feeling, fundamentally stronger from root to tip.”

Key benefits:

  • Help prevent hair breakage: Healthy-looking lengths, from root to tip.
  • Scalp soothing haircare: Clinically proven to help relieve a dry, itchy and flaky scalp
  • Plant-powered formulas: Made with a Colloidal Oats infused blend and a Plant Protein Blend.
  • Gentle care: Sulfate-free, pH balanced, and suitable for sensitive skin.

We understand that beautiful hair starts at the root. Ideal for beauty-conscious consumers seeking accessible, high-performing haircare, the range is the perfect choice for those who refuse to compromise between performance and scalp comfort.

The NEW AVEENO® Haircare Strength & Length Shampoos and Conditioners are available from selected pharmacies nationwide, priced at €8.99 RRP* each.

For further information, please visit www.aveeno.ie.

*All pricing is at the sole discretion of the retailer.