With the new season just around the corner, SACHAJUAN is delighted to announce its partnership with McCauley in launching SACHAJUAN to the Irish market. SACHAJUAN is a refreshing Scandinavian brand of premium hair care that has already created a huge storm across the UK and been featured in prestigious publications such as Vogue, Harper’s Bazaar and Cosmopolitan to name a few.
Back in 2004 hairdressers Sacha Mitic and Juan Roselind felt that haircare was becoming just a bit too complicated. With extensive experience of working in session and in their own salon, they had a profound understanding of what consumers and stylists needed. They decided to create a product range that is driven by the beauty of simplicity and uses only the ingredients needed for performance; nothing more, nothing less. The philosophy of SACHAJUAN combines style with substance, form and function – this means each product is named for precisely what is does making it easy to select the right products and easy to create beautiful hair every day.
The SACHAJUAN range was inspired by how hair should look, feel, and move. The products are performance-driven, straightforward, and honest. They have clear and easy-to understand benefits and functional ingredients that are named precisely for what they do or what they are. They tell you why they made a product, how they made it, and how it works
Their approach to hair care is simple: cleanse, condition and add treatments if needed to build a uniform foundation for styling. The goal has always been to make hair look, feel and move like hair, but better, and this is achieved using their unique ‘OCEAN SILK TECHNOLOGY.’ This key technology is created using extracts from two cold water algae naturally harvested from the ocean: Rhodophyceae and Chondrus Crispus.
In 2019, the brand launched a BODY CARE collection using their patented ‘EARTH SILK TECHNOLOGY’ which is formulated with locally produced Swedish ingredients.
SACHAJUAN will be available from selected McCauley stores and online at www.mccauley.ie from 3rd May 2021.