Girl Boss of the moment Aideen Kate Murphy has created a mantra in learning to love yourself by inspiring self-confidence through embracing the skin you’re in for her loyal online following and fans of her eponymous cosmetics brand True Beauty by Aideen Kate.
Now, Aideen gives us her insider scoop on what exactly to look out for and how to elevate our makeup to shine through spring and straight into the summer months ahead, whilst also embracing that all important self-care by spending time on feeling great about yourself.
Her number one trend is simple, fresh skin.
Aideen says “Fresh skin is always in for me! But this spring, keep it fresh with natural makeup looks that prioritise skin while enhancing your natural features.
A subtle contour and pop of blush is the best way to achieve a youthful fresh glow.
Finish with a swoosh of highlighter to the high points of the face. Achieve this look using the true essentials palette from True Beauty by AK.”
When it comes to eyes, Aideen believes that it is all about simplicity and pared back chic this year.
“In 2023, simple eyeshadow looks in soft shimmers and neutral shades like taupe, beige, mustard & burnt orange. Using your bronzer as eyeshadow is also a massive trend that’s so easy to do. Pair your eyeshadow with simple eyeliner looks in shades to make your eyes pop like brown, gold or burgundy.”
Try recreate this look yourself using True Beauty by AK’s eyeliner duo in zen & dare, a double ended, velvety, smudgeable liner that will last all day long.
Next on the agenda is soft, fluffy brows – which are definitely here to stay for the long run!
According to Aideen, “Brows are a very important step within your makeup routine, as they frame the face! You can achieve a really soft & subtle brow using a simple brow pencil & gel.
Fill in your brows with the pencil first, then apply a few strokes of gel to feather your brow hairs in an upward direction. It is super easy and effective, and will really change your overall look. “
Blusher is really having its moment this season, and Aideen thinks that it is exactly the product required to level up your look!
“Blush is such a game changer when it comes to your base makeup. Watch your complexion pop as soon as you add a wash of colour to the skin.
A strong blush with a vibrant lip is always an amazing combination. The true essentials palette & sunset red luxury lip trio from True Beauty by AK are the perfect pairing to make a statement.”
Aideen also sees a resurgence of the bold, statement lip this year. “A rich, vampy lip is always a major statement. For spring and summer, expect bright pops of matte pink and red & also darker, more intense lips.”
Check out the full True Beauty by Aideen Kate collection at www.truebeautybyak.com as well as stockists nationwide.
About True Beauty by Aideen Kate:
Founded with a clear vision to inspire, and be inspired, True Beauty is the result of years of hard work and dedication by its founder Aideen Kate Murphy. One of Ireland’s most beloved make-up artists and award-winning influencers, Aideen’s glistening career has spanned near a decade, equipping her with a wealth of knowledge and experience in the industry both working on celebrity shoots, creating content for world-class brands and getting an insiders perspective into a vast array of global and homegrown beauty products, cumulatively inspiring what is now True Beauty.
Recently awarded the Stellar Magazine InstaStar Award for Best Beauty and Best Celebrity Makeup Artist at the Gossie Awards, Aideen has brought her dream to life with the creation of True Beauty, keeping it in tune with her authentic attitude with personal key messaging at the heart of the brand — the expression of the true self.