NEW YORK, NY — Ralph Lauren Fragrances introduces a bold, fresh, and powerful new scent with its launch of POLO 67 EAU DE TOILETTE. Reigniting the POLO fragrance franchise, the new scent brings an athletic spirit to the iconic collection. A new global advertising campaign celebrates the power of dreaming through determination and grit, and features New York Yankees™ team captain, Aaron Judge.
Aaron Judge’s lifelong dedication and unwavering commitment to his love of baseball has catapulted him to become one of the world’s greatest athletes – he is a prolific, once-in-a-generation icon. The embodiment of sportsmanship, he transcends the world of baseball and is renowned for his quiet leadership, gracious and refined dignity, sustained dedication to excellence and a passion for giving back. Pushing the boundaries of what is possible, he is a testament to the next generation to design their own dreams.
A pioneer in the convergence of sport and style, Ralph Lauren transformed the fragrance category with the introduction of the iconic Polo Sport fragrance in 1993 – shifting the paradigm of the world of fragrance with a scent designed for an active lifestyle. Polo 67 bookmarks a new chapter within the iconic POLO franchise, representing a powerful, creative, and sensorial exploration of the intersection of fragrance and athletics.
Exclusively crafted by master perfumer Marie Salamagne, POLO 67 EDT embodies a warm vibrance with a unique blend of fresh and fruity notes of citrus, vetiver and sun-drenched bergamot combined with sweet pineapple accord.
A playful spin on the iconic Polo logo with a sporty reference to 1967 – the year of the Company’s founding – the consciously designed Polo
67 refillable fragrance bottle is a rich, dark blue tone with a modern silhouette, a shiny blue cap and white accents.