Engineered for women who demand both style and performance, the Saucony x Sweaty Betty Guide 18 redefines daily movement with unbeatable cushioning and support
LONDON – April 10th 2025 – Partner brands, Sweaty Betty, the London-based women’s activewear brand, and Saucony, a global performance running and lifestyle brand, unite to empower female runners with the launch of the Saucony x Sweaty Betty Guide 18. A powerful collaboration blending Sweaty Betty’s unmistakable style with Saucony’s cutting-edge tech and performance expertise, the Saucony x Sweaty Betty Guide 18 redefines what every woman should expect from her running shoe.
Joy Allen-Altimare, Global Chief Marketing Officer for Saucony, explains, “We know performance and style aren’t separate things – they’re essential to each other. This collaboration is about empowering women to feel their best, both in their runs and in every other part of their lives. By combining our bold designs with Saucony’s innovative performance technology, we’ve created something that truly supports and elevates women, whether they’re on the track, in the gym, or going about their day.”
Engineered for runners prioritising consistency, comfort and support in their daily runs, the Saucony x Sweaty Betty Guide 18 features Saucony’s exclusive PWRRUN foam and Center Path Technology, which keeps the foot centered and supported to deliver a best-in-class underfoot experience by maintaining a standard centerline. Additionally, the shoe’s distinct rocker shape helps run more naturally and gives it a sleek look that fits well with today’s active style.
“Recognising that performance footwear is now a fashion statement for race day or the daily run is key,” added Kerry Williams, Chief Marketing Officer at Sweaty Betty. “The Guide 18 respects this cultural shift by offering uncompromising performance wrapped in design elements that speak to the style-inspired runner.”
The Saucony x Sweaty Betty Guide 18 will be available starting April 7th 2025, at select retailers, at Saucony.com, and Sweatybetty.com with a retail price of £130
About Sweaty Betty: Born to challenge convention, Sweaty Betty has been empowering women through fitness and beyond for almost 25 years. Famous for its sculpting leggings, Sweaty Betty continues to offer a differentiated point of view on high quality, performance activewear through its fearlessly feminine with a contemporary technical edge positioning. The brand services its loyal, fast-growing community worldwide through sweatybetty.com complemented by over 80 retail locations across the United Kingdom, Europe and Asia and the world’s best luxury retailers including Selfridges, Harrods, Neiman Marcus, and Nordstrom.
About Saucony: Saucony, the ‘Original Running Brand’ and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUNTM PB, PWRRUN+TM, and SPEEDROLLTM, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.