It’s not always easy finding the best face serum, you’ve got to track down a formula that’s right for your skin type  whilst also making sure it fits your budget…

Chances are, you’ve already tried a LOT in your quest for perfect skin. But did you know that a great serum will make the biggest difference when it comes to overhauling your complexion? We know that whether you’re looking for an anti-ageing elixir or a super hydrating potion, a high-quality face serum has the power to transform your skin’s health. This is because most serums tend to be packed with the potent ingredients in lightweight formulas, this ensures they deliver all that good stuff. Introducing the it collection

Bye Bye Dullness Vitamin C Serum

help say “BYE BYE” to dullness & tired-looking skin

€25.00

Why You’ll Love IT:

Bye Bye Dullness Concentrated Derma Serum is your solution to help say bye bye to dull skin. With 15% pure vitamin C, this vegan formula* helps boost radiance while giving skin a rested look and protecting it from external aggressors. It’s also formulated with vitamin E and nourishes skin with hydration. Developed with plastic surgeons and dermatologists, this vitamin C serum is suitable for all skin types. Get ready to help say “BYE BYE” to dullness. Glowy, revitalised looking skin is here! Learn more about the benefits of Bye Bye Dullness Vitamin C Serum.

Test participants agreed:

  • Complexion looks more radiant 77%
  • Skin feels softer 81%

*Self-assessments 52 participants

 

IT’S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS: “Dull skin can be caused by external factors, such as pollution, UV exposure and dehydration. With 15% vitamin C, this serum helps visibly boost radiance. It also contains vitamin E and helps nourish skin with hydration!”

—Dr. Kavita Mariwalla, Dermatologist
IT Cosmetics Advisory Board Member

KEY BENEFITS

  • Formulated with 15% vitamin C, plus vitamin E
  • Boosts radiance of dull skin
  • Nourishes with hydration
  • Allergy tested
  • Tested under dermatological control
  • Fragrance-free
  • Vegan formula*

Beauty Tip: Pair with broad-spectrum SPF to protect skin.

KEY INGREDIENTS:

15% PURE VITAMIN C

 

Bye Bye Lines Hyaluronic Acid Serum


help say “BYE BYE” to appearance of fine lines & wrinkles!

€25.00

Why You’ll Love IT:

Bye Bye Lines Concentrated Derma Serum helps the skin feel plump and smooth the appearance of fine lines! This serum, tested under dermatological control, is formulated with 1.5% hyaluronic acid and delivers hydration to your skin. Plus, with a blend of peptide and vitamin B5, it also helps give skin a supple feel. Developed with plastic surgeons and dermatologists, this hyaluronic acid serum is suitable for all skin types—even sensitive skin. Get ready to help say “BYE BYE” to lines for skin that feels plump & smooth!

Test participants agreed:

  • Skin feels hydrated: 87%*
  • Skin feels supple: 80%*
  • Skin looks smoother and more toned: 71%*
  • Skin looks revitalized: 76%*
  • Skin looks youthful: 72%**
  • Skin feels plump:  77%**

*Self-assessments 55 participants

**Self-assessments 53 participants

 

IT’S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS: “Lines can be caused by dehydration of the skin and a loss of volume. Our concentrated serum with hyaluronic acid helps plump and smooth the feel of skin while hydrating it. It’s formulated with peptides and vitamin B5 and improves skin bounce back and softness.”

—Dr. Kavita Mariwalla, Dermatologist
IT Cosmetics Advisory Board Member

Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.

Learn more about the benefits of Bye Bye Lines Hyaluronic Acid Serum.

 

Key Benefits

  • Formulated with 1.5% hyaluronic acid, plus peptide + vitamin B5
  • Helps skin feel plumped with moisture & smooths the look of fine lines
  • Helps skin feel hydrated
  • Suitable for all skin types, even sensitive skin
  • Tested under dermatological control
  • Allergy tested
  • Fragrance-free
  • *Vegan formula: no animal-derived ingredients.

Beauty Tip: Pair with broad-spectrum SPF to protect skin.

KEY INGREDIENTS:

1.5% HYALURONIC ACID

PEPTIDE + VITAMIN B5

Bye Bye Pores Glycolic Acid Serum

help say “BYE BYE” to the appearance of your pores!

 €25.00

Why You’ll Love IT:

Bye Bye Pores Concentrated Derma Serum exfoliates skin for super-smooth feeling skin! With 10% glycolic acid, this vegan formula* helps minimises the appearance pores. Plus, it’s formulated with hyaluronic acid and helps skin feel comfortable and soft. Developed with plastic surgeons and dermatologists, this glycolic acid serum is suitable for all skin types—even the most sensitive skin. Get ready to help say “BYE BYE” to the look of pores. Smoother, softer feeling skin is here!

Test participants agreed:

  • Product feels gentle on skin 96%
  • skin appears healthier 90%
  • skin looks revitalised 89%
  • skin feels softer 87%

*Self-assessments 55 participants

IT’S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS: “Pores become more visible when they’re clogged and enlarged. This serum contains 10% glycolic acid to help exfoliate and refine skin’s texture. It also has hyaluronic acid in and helps skin look more hydrated.”

—Dr. Dara Liotta, Plastic Surgeon
IT Cosmetics Advisory Board Member

Learn more about the benefits of Bye Bye Pores Glycolic Acid Serum.

*Vegan formula: no animal-derived ingredients or by products.

Key Benefits

  • Formulated with 10% glycolic acid, plus hyaluronic acid
  • Helps refine the look of skin’s texture and reduce the appearance of pores
  • Skin feels smoother, more supple
  • Suitable for all skin types, even sensitive skin
  • Tested under dermatological control
  • Suitable for sensitive skin
  • Vegan formula*
  • Allergy tested
  • Non-comedogenic
  • Fragrance-free

*vegan formula: no animal-derived ingredients or by products.

Beauty Tip: Pair with broad-spectrum SPF to protect skin.

KEY INGREDIENTS:

10% GLYCOLIC ACID

HYALURONIC ACID

 

Bye Bye Dark Spots Niacinamide Serum

Its your super serum for an even looking skin tone

 €25.00

Why You’ll Love IT:

Bye Bye Dark Spots Concentrated Derma Serum is your go to serum for dark spots on the face. Formulated with 4% niacinamide and 1% ethyl vitamin C, this serum for hyperpigmentation helps reduce the appearance of dark spots and discoloration while helping to improve the look of your skin’s clarity. Suitable for all skin types, even sensitive, this serum is your solution to help reduce the appearance of age spots and other types of discoloration. Get ready to help say “BYE BYE” to dark spots. Help for more even-toned looking skin is here!

Test participants agreed:

  • dark spots/discolouration appears lighter 83%
  • complexion appears clearer 84%
  • skin tone looks more even 87%
  • overall appearance of skin is improved 86%

*Self-assessments 53 participants

IT’S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS “This formula is your secret weapon to fight skin discoloration. With 4% niacinamide and ethyl vitamin C, it helps visibly reduce dark spots and improve skin clarity.”

—Dr. Dara Liotta, Plastic Surgeon
IT Cosmetics Advisory Board Member

Learn more about the benefits of Bye Bye Dark Spots Glycolic Acid Serum.

Key Benefits

  • Formulated with 4% niacinamide and 1% ethyl vitamin C
  • Helps reduce the appearance of dark spots and discoloration
  • Improves look of skin clarity
  • Suitable for all skin types, even sensitive skin
  • Tested under dermatological control
  • Suitable for sensitive skin

Beauty Tip: Pair with broad-spectrum SPF to protect skin.

KEY INGREDIENTS:

4% NIACINAMIDE

1% ETHYL VITAMIN C

 

We are adding them all to our basket for Autumn. Available in Brown Thomas