Australia’s No.1 award-winning oral health care brand brings affordable tooth whitening technology to Ireland  

White Glo, Australia’s No.1 award-winning whitening toothpaste, has re-launched in Ireland  bringing affordable teeth whitening and premium oral health care to pharmacies nationwide. 

White Glo’s tooth enamel whitening system is formulated by leading global dentists for  optimum oral care and teeth whitening results and costs only €5.50 per toothpaste, which also  includes a free toothbrush and dental flossers. Originally developed for models and actors,  the brand has over 30 years of industry experience leading and innovating in oral care.  

Affordable teeth whitening 

Available in pharmacies around the country, White Glo offers four high-quality teeth whitening  products at the most affordable and competitive price among the teeth-whitening market: 

PROFESSIONAL CHOICE WHITENING  TOOTHPASTE – €5.50 (Free toothbrush & dental flossers) With regular use, this will help restore your teeth’s  glamorous shine giving you a radiant smile.  Special Extra Strength formulation lightens discolouration and yellowing on tooth enamel. 

COFFEE AND TEA DRINKERS FORMULA WHITENING TOOTHPASTE – €5.50 (Free  toothbrush & dental flossers) Micro-Polishing Particles targets discolouration and  yellowing on the tooth enamel caused by  consumption of coffee and tea over time. White  Glo’s exclusive Micro Wax Protective Shield  Formula also helps to repel new stains from  forming, leaving teeth whiter, shinier and glossier.  White Glo Coffee and Tea Drinkers Formula toothpaste contains fluoride to help protect against tooth decay.  

CHARCOAL DEEP STAIN REMOVER  WHITENING TOOTHPASTE – €5.50 (Free toothbrush & dental flossers) Whitening toothpaste with Activated Charcoal  Particles detoxifies the mouth and removes deep stains and discolouration. The highly absorbent  Activated Charcoal Particles penetrate and draw  out stubborn stains, trap colour particles, fight bad breath and whiten teeth enamel. 


OPTIC TECHNOLOGY INSTANT WHITE TOOTHPASTE – €5.50 (Free toothbrush & dental  

flossers) Instant and long-lasting whitening – Blue Foam  Optical enhancers make teeth appear whiter  instantly. The immediate effect is temporary, but  over time, the Dual Whitening Action in the  toothpaste will whiten teeth enamel for lasting results.  

6 points daily protection  

Rated no.1 most effective whitening toothpaste*, White Glo toothpaste is vegan, cruelty-free  and contains the 6 points daily protection dentists recommend in your everyday toothpaste  including enamel safe whitening, gum health, plaque & tartar, bacteria in mouth, cavities &  decay, ultra-fresh breath. 

Enamel-safe whitening 

Some whitening toothpastes use harsh ingredients which in the long term can strip your tooth’s  enamel or natural protective coating. White Glo toothpastes contain mild abrasives which  combined with a brushing motion gently and effectively removes stains from enamel, revealing  a brighter and whiter smile. Specifically, the abrasive used is calcium carbonate, which is much  gentler than the more commonly used hydrated silica, a cheaper ingredient used in mass  produced toothpastes, making it perfect for people with sensitive teeth. It also has the added  benefit of remineralisation to strengthen teeth and prevent any future sensitivity. 

Cavities & decay 

Through a unique formulation of fluoride and calcium carbonate, White Glo toothpaste  strengthens teeth by increasing the remineralisation rate of enamel, allowing the renewed  crystals to become stronger and more resistant to acids from eating and drinking. In doing so,  this helps to reverse the early signs of tooth decay and prevents the growth of harmful oral  bacteria for fresh breath and a healthier mouth. 

Plaque & tartar 

Formed by a combination of saliva, foods and fluids, dental plaque is a sticky, transparent  yellow film that is constantly forming on teeth and along the gum line. White Glo provides an  all-in-one solution to remove plaque by brushing with White Glo fluoride-enriched toothpastes  which also contain a handy bonus pack of flosser toothpicks to remove hard to reach plaque  between teeth after a meal.  

Gum health  

White Glo has everything you need to effectively combat gum disease including fluoride  toothpastes, optimised toothbrush design and flosser toothpicks. 

Ultra-fresh breath  

White Glo toothpastes contain extra fresh ingredients such as mint, wintergreen and rosa  canina fruit oil to give a pleasant, irresistible breath for up to 12 hours. A dedicated charcoal  range also binds to and draws out bacterias that cause bad breath.