When the moon reaches its zenith, casting its light upon the shadowed city, and Tokyo’s midnight pulse reaches its peak, a singular flower with a mysterious fragrance blooms, if only for a fleeting moment.
Like the woman who carries this trail, her beauty is as vibrant as it is elusive. She embodies…..
Ginza Datura.

 

The new feminine fragrance When the moon reaches its zenith, casting its light upon the shadowed city, and Tokyo’s midnight pulse reaches its peak, a singular flower with a mysterious fragrance blooms, if only for a fleeting moment. Like the woman who carries this trail, her beauty is as vibrant as it is elusive. She embodies Ginza Datura.

 

CAPTURING THE EPHEMERAL
Captivating, almost venomous and hypnotic, the Datura is one of the most enigmatic flowers in the realm of scent. It has the unique ability to bloom at night, only to close its petals with the dawn’s first light. This fleeting nature, paired with the power it unleashes as it unfurls, makes it both rare and precious. This nocturnal bloom could have been a symbol of wabi-sabi, the deeply ingrained concept in Japanese culture that celebrates the art of impermanence and the beauty of the transient. It evokes a profound sense of fulfilment in contemplating the fragility of a fleeting f lower, admiring the moon’s sparkling reflection on a skyscraper, or sensing the evanescence of a fragrance amidst the pulse of a restless Tokyo night. For the first time, through headspace technology, Shiseido has captured the elusive, encapsulating the purest notes of Datura in its new fragrance.

 

A VIBRANT, MYSTERIOUS BOUQUET
Following the success of Ginza and Ginza Night, Shiseido naturally entrusted this olfactory creation to perfumer Karine Dubreuil of the Japanese fragrance house Takasago.

“I used a headspace of Datura to bring the purest olfactory facets of this f lower into the fragrance. To give it a magnetic twist, I drew inspiration from the irresistible warm facets of ylang-ylang, blending them with other floral, round, and almond-like notes. At the top, grapefruit adds a sparkling impression. At the base, I opted for an overdose of woods: sandalwood enhances the roundness of the scent, while the note of guaiac wood and sandalwood bring character, mystery, and depth to the signature of Ginza Datura.”
Ginza Datura is a hypnotic bouquet of flowers, both dark and sunlit, warm and fresh, all enveloped in an accord of precious woods. Its notes pulse with the skin, elevating feminine presence and making its uniqueness resonate. From dusk till dawn, its trail sweeps all in its path—like a flash of neon in the mystery of the night. Just like the flower it’s named after, which reveals its fragrance when darkness falls, Ginza Datura intensifies further when it meets the body’s pulse points— the nape of the neck, the hollow of the throat, and the wrists. For a hypnotic allure with every movement.

TOP NOTES Ylang Ylang Grapefruit
HEART Datura Accord
BASE Guaiac Wood Accord Sandalwood
AN INTENSE NATURALNESS
Ginza Datura is composed of 90% natural-origin ingredients. The alcohol used is derived from beetroot, a natural resource from France.The Ylang Ylang, Grapefruit notes, and Sandalwood essences at the heart of the fragrance have been selected for their natural purity. The formula has been dermatologically tested and is vegan-certified. The Ginza Datura bottle is crafted from 15% PCR (Post-Consumer Recycled) glass. Its outer carton is made from FSC™️-certified cardboard from responsibly managed forests and other controlled sources. Ginza Datura is available in three sizes (30, 50, and 90 ml)

THE ESSENCE OF THE GINZA DATURA WOMAN
Ephemeral in the shadowed streets of Tokyo, Rare like this mysterious flower that blooms for just one night. She is GINZA Datura. Vibrant yet silent, Ephemeral yet strong, She captivates all in her path. Will you catch her before dawn? She embodies GINZA Datura. An elusive beauty. With this new interpretation, Shiseido completes its olfactory collection dedicated to the ultra-contemporary woman for whom the iconic Ginza district could be home. A rare and singular beauty, embodied by Japanese model Maryel Uchida, poised to conquer the night.

Designed by Constance Guisset, the precious bottle features gradient purple glass, crowned with a black cap, enclosing a dagger-like essence, submerged at the heart of the fragrance. Every detail of Ginza Datura symbolically evokes the strength within every woman, ready to reveal herself. The campaign visual showcases the purple bottle, adorned with dark Datura flowers floating weightlessly above Tokyo’s skyline. Both imposing and ethereal, it blends with the moonlit sky, illuminated in transparent grace.