Since its inception in 2019, Skin Formulas has rapidly become a force to be reckoned with in the beauty industry. Founded by Geraldine Jones, an industry veteran with over two decades of experience, this Irish-owned skincare brand has made waves with its unwavering commitment to innovation, premium products, and delivering real results. What started as a passion project to provide effective skincare solutions for consumers has quickly evolved into a brand that is setting new standards for skincare excellence both in Ireland and beyond.
With a focus on empowering individuals through healthy skin and boosted self-esteem, Skin Formulas aims to be much more than just a skincare brand, it’s about helping people feel confident in their own skin. Geraldine’s vision for the brand was to create a line of products that addressed skin insecurities using industry-leading ingredients, and the success of Skin Formulas speaks for itself. In just a few short years, the brand has expanded from 15 products to a
comprehensive range that now includes 16 skincare items, a professional peel kit, and a six-product body range. With two more exciting product launches slated for 2025, Skin Formulas’ growth shows no sign of slowing down.
One of the key elements that set Skin Formulas apart from other skincare brands is its dedication to innovation. From using prebiotics to balance skin’s microbiome, to introducing Bakuchiol as a natural retinol alternative for those in sensitive stages of life like pregnancy or breastfeeding, Skin Formulas is leading the way in creating products that cater to modern needs. The Skin Formulas Clear Treatment Serum, for example, has become a cult favourite for its use of prebiotics to control oil production and reduce breakouts. Meanwhile, their Bakuchiol Serum offers the anti-aging benefits of retinol but without the irritation, making it accessible to a broader range of people. And let’s not forget the Skin Formulas Skin Mist, an essential product for the warmer months, packed with Ceramides and Hyaluronic Acid to hydrate and repair the skin barrier, a true multitasker in any skincare routine.
Alongside their impressive skincare line up, Skin Formulas is equally committed to environmental responsibility. In a world where sustainability is more important than ever, the brand has made significant strides to ensure that its operations align with its environmental values. All packaging boxes are made from FSC-approved cardboard, and they have implemented a zero-waste policy in their warehouse, turning it into an eco-friendly hub that
upcycles all waste cardboard into packaging filler. Additionally, Skin Formulas’ products are Leaping Bunny Certified, a testament to their cruelty-free practices, and they’re currently in the process of becoming Certified Vegan. With a goal of becoming one of Ireland’s first 100 B Corp certified companies, Skin Formulas is proving that beauty and sustainability can, and should, go hand in hand.
As the brand continues to grow, Skin Formulas is positioning itself for even greater success in the coming years. Their appointment as the official bodycare partner for the 2025 Gossie Awards is just one of many milestones that solidify their place as a leader in the Irish beauty industry.
Skin Formulas has already secured a stockist in Lithuania, with plans to expand further into the UK and other European markets. With a growing international presence and a dedicated fanbase at home, it’s clear that Skin Formulas is poised for global recognition.
The accolades have already started rolling in for this trailblazer, with Skin Formulas taking home Gold in the Best Cruelty-Free Beauty Brand category at the 2024 Global Green Beauty Awards, alongside eight other products winning in their respective categories at the 2024 Universal Beauty Awards. With 2025 marked as their year to shine, Skin Formulas has rightfully earned the title of Brand to Watch. But with their ambition, forward-thinking innovation, and dedication to quality, it’s only the beginning of what promises to be an exciting journey ahead.
From innovative formulas to a deep commitment to sustainability, Skin Formulas is redefining the Irish beauty landscape. With Geraldine Jones at the helm, the brand’s future looks brighter than ever, and the beauty industry is watching closely as Skin Formulas continues to set trends, inspire confidence, and offer skincare that truly delivers.