With Irish LGBTQ+ Charity Equality for Children to Receive 100% of Profits

 Marking the first day of Pride Month, Spotlight Oral Care’s new Limited Edition Pride Sonic Toothbrush is now available to purchase, with 100% of its profits going directly to the Irish LGBTQ+ charity of the public’s choice, Equality for Children.

As part of Spotlight Oral Care’s ongoing community building initiatives, this summer, the company is shining a light on the vital work of LGBTQ+ communities and organisations, such as Equality for Children, across Ireland, the UK and the US.

Last month, followers and customers of the brand were invited to nominate the LGBTQ+ charity or organisation they felt deserved to smile this Pride. With the most votes, Equality for Children was the deserving charity chosen by the Irish people. 

Equality for Children is an Irish not-for-profit organisation founded in 2019 by a group of LGBTQ+ parents who came together to fight for equality for their children. Its founders believe that no matter how a child was conceived or born, under Irish law they should be legally entitled to the protection of their family unit, regardless of the sex of their parents.

100% of the Pride Sonic’s profits will go toward projects that will raise awareness within Irish LGBTQ+ communities about the situation for Rainbow Families in Ireland. Equality for Children are seeking to educate the public, and in turn, put pressure on the Irish legislators to protect all children. 


Ranae Von Meding, CEO of Equality for Children commented, “As it stands, in the vast majority of Irish LGBTQ+ families, only one parent can be a legal parent. It’s not equal and it’s not what we voted for 6 years ago. We are so grateful to the team at Spotlight Oral Care for helping us to continue the work we are doing to fight this inequality. We hope that we can reach many more people and educate them on the issues facing our Irish Rainbow Families. No one is equal until we all are.”

Dr. Lisa Creaven, Dentist and Spotlight Oral Care Co-Founder, commented on the initiative, “We,“We are so excited to launch our Limited Edition Pride Sonic Toothbrush and are proud to be supporting Equality for Children as the chosen charity by our followers in Ireland to receive 100% of the profits. With families of our own, we are delighted to be supporting the vital work that they do for Irish LGBTQ+ families”.

Designed with the same technology as the original Spotlight Oral Care Sonic Toothbrush, this Limited Edition Pride Sonic features a graduated rainbow blend informed by the iconic Pride Rainbow Flag. Complete with purple Travel Case and orange Spotlight Sonic Toothbrush Replacement Heads, every colour of the flag, and member of the LGBTQ+ community, is represented with pride.

Spotlight Oral Care’s Sonic Toothbrush uses professionally designed sonic technology which allows the gentle feel of a manual toothbrush, with an actual deep clean effect. Intense high frequency and wide amplitude brush movements ensure both toothpaste and oxygen are delivered to even the most inaccessible areas of the mouth.

Spotlight Oral Care Limited Edition Pride Sonic Toothbrush is available from today 1st June 2021,  €120 RRP.