Oatmeal Linen “Mia” Shirt with Contrast White Collar & Cuffs, €175, Linen Shirt Company  

“Natalie” sand coloured jeans, €289, Paige, Seagreen, www.Seagreen.com 

Bracelet , €98, Thomas Sabo, Weir & Sons 

Rings , from €41 – €78, Ti Sento, Weir & Sons, www.weirandsons.ie 

Having reimagined the beautiful natural fibre that is Irish linen into modern and stylish garments in the form of sophisticated yet delicate pussy bow collars and decadent bell sleeves, Anneliese Duffy is taking her Kilkenny based heritage brand, Linen Shirt Company, to the next level with her latest collection. Focusing on sustainability and featuring an array of vibrant hues with a stunning expression of colour by way of moss green and lapis blue, Linen Shirt Company has created classic yet contemporary pieces for men, women, and children to be treasured amongst the generations. 


With sustainability efforts at the fore of discussions surrounding the fashion industry right now, it is Irish brands like Linen Shirt Company that are helping customers to shop consciously and support our local industry. Sourcing all fabric here in Ireland, Anneliese and her team strive to support and grow our homegrown textile industry and showcase the produce of local weavers too.  


Resulting in premium, luxuriously timeless pieces with pristine design elements and the finest of attention to detail paid right down to the smallest of seams, these garments will take pride of place inside your wardrobe from season to season. The designs feature intricate buttons, delicate bows, silk cuff links and even tuxedo pleats. Heavily influenced by her life-long passion for horse riding and dressage style, this is reflected in Anneliese’s designs and in the riding collar style seen woven throughout the collection, in addition to the stand up to rounded styles. 


With emphasised balloon and bell sleeves, as well as sophisticated double cuffs and contrasting elements, there is something for everyone in the family at Linen Shirt Company. Made with the vision to be dressed up or dressed down, simply swap out your favourite jeans for some slick cigarette pants in the evening, or add a bold ballgown skirt to totally elevate your look, all whilst wearing the same Linen Shirt Company piece time and time again. Each design is ethically made to order in small numbers In Kilkenny, using locally woven Irish linen. 


Speaking about the latest offerings, Anneliese says, “I am so proud of every piece in our brand-new collection. We are passionate about telling prospective customers that these are pieces to be worn all year round. We are trying to depart from this idea of linen as beachwear. We want to showcase Irish linen for its incomparable quality and the beauty of the fabric, which is why I used such vibrant colours. I want to inspire the consumers to see what Irish linen can actually do, and how amazing it can look, paired with items you already have in your wardrobes. 


The colours chosen were a result of working directly with the weavers at our suppliers’ mill. The amazing thing is, when you go down to the mill, you see all of the yarn in boxes and so you can see the colours available. Slowly but surely, the collection has grown to what you see today in our stunning shoot.” 


With both of her parents working as childrenswear manufacturers, Anneliese grew up on the factory floor and started training as a sewing machinist from an early age. Her heavy involvement in her parent’s business, visiting international trade fares to buy fabric with her mother from the age of four, and watching pieces come to life throughout her entire childhood sparked her lifelong love of quality fabrics and passion for creation and design.  


Anneliese says, I am 50 this year and after all this time I am still excited by a roll of fabric coming through the door. To me, the design process has not lost its magic. We start off with a roll of fabric that is completely flat and an hour or two later it is this beautiful piece that somebody can wear. I just love that. I call the machinists who work for me ‘fabric magicians’. When we get lovely feedback from our customers around the world who are wearing our Irish design pieces, it still blows our minds. 


Linen Shirt Company is three years old this year and one of the things that has always been so important to me is making our pieces in Ireland. I never outsource production as I want everything to be homegrown and manufactured here. I felt that if I could do something for my own business, and for local weavers as well, such as one of our suppliers, Emblem Weavers who are based in County Wexford, that it would make a great impact. I decided to champion Irish woven linen and wanted to concentrate on creating superb quality shirts that would be suitable for customers from all walks of life.” 


When it comes to their sustainability mission, Anneliese says, “Our linen is coming from suppliers directly to us, so already the carbon footprint is reduced by using local suppliers as much as we can. Flax is the fibre that is used in linen, which takes in carbon monoxide and gives out oxygen, so from an environmental perspective that works really well for us. It was so important to us to use a fabric that was sustainable as a big thing for us is that we want to ensure anything we produce is doing no harm to our planet. 


I want people to know that when they are buying our shirts, they are buying into this community that is reigniting manufacturing here in Ireland. I truly believe that  ‘Made in Ireland’ as a label shouldn’t feature only in our museums, but also on people’s backs.” 


At the heart of its values as a business, Linen Shirt Company wants to drive and create more sustainable manufacturing businesses in Ireland. They are reinvesting revenue that they bring in from their label to kickstart their journey into training a workforce and manufacturing hubs that will help Irish brands and designers who want to manufacture in Ireland but can’t because the facilities to do so are not available at present.  


All Linen Shirt Company pieces are made to order within a timeline of about two or three weeks in keeping with the company’s slow fashion ethos and their focus on making sure that every single piece they create is made with the same level of intricate attention to detail and care. Prices range from €46 to €260. For more see linenshirtcompany.ie 

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Website – www.linenshirtcompany.ie 

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