A multi-award winning provider of leading prestige hair and beauty brands in the UK and Ireland, Sweet Squared is the sponsor of the Nail Technician category at the Passoã Hair & Beauty Awards 2024. The partnership reflects the brand’s commitment to recognising and celebrating excellence within the industry.
Founded in 2006 by Samantha and Samuel Sweet, Sweet Squared embarked on its journey with a burning desire to inspire and uplift beauty professionals. Throughout the years, Sweet Squared has remained dedicated to their craft, making it one of the most renowned beauty companies in the world.
Serving the Pro with Love & Respect
Sweet Squared’s philosophy is beautifully simple: serve the professionals with love and respect. This mantra isn’t just words on a page; it’s a way of life for the entire Sweet Squared team.
Expect a seamless customer experience from start to finish when engaging with Sweet Squared. From placing orders and booking classes to receiving expert advice and support, their commitment to you shines through at every step.
Award-Winning Education
One of Sweet Squared’s cornerstones is education. Their courses, available at beginner to advanced levels all over the UK, are designed to empower professionals with the knowledge and skills they need to thrive in the beauty industry.
Access to Amazing Brands
Professionals in the industry get access to some of the coolest brands and most innovative products at Sweet Squared. From CND™, the creator of the ORIGINAL Shellac™, to cutting-edge technology products by KEVIN.MURPHY and everything in-between.