TAKE CONTROL NOW – SELF-CHECK EVERY. SINGLE. MONTH.

At ghd, they have been supporting breast cancer charities globally for 18 years, raising over $22 million to date. And for the past two years, they have been on a mission to empower young women across the world to start regularly checking their breasts. Why does this matter?

Because 40% of women aged 18-24 surveyed  do not regularly self-check. 

Two physical features that can strongly shape how women see themselves, their breasts, and their hair, can be taken away by breast cancer. As an evolution of 2021’s successful campaign, the 2022 collection features the campaign messaging TAKE CONTROL NOW on the limited-edition styling tools, providing women with a regular reminder to touch and check their boobs for signs of breast cancer Every. Single. Month. 

JOYFUL BODY AND BREAST POSITIVITY 

is the core message of this breast cancer awareness-driving campaign. Having the confidence to action these important self-check steps as early as possible will help make all the difference. With a lack of breast checking confidence, women are less likely to self-check and those who feel awkward or embarrassed about checking their breasts may delay seeing their doctor if they notice a new or unusual change. 

Big, perky, saggy, tiny, small, large, two boobs, no boobs? Still check. We need women to start talking about their breast health, not their cup size, and to feel confident and educated on how to check EVERY. SINGLE. MONTH 

Discover more and learn how to self-check at ghdhair.com and ghd YouTube. 

#ghdpink #takecontrolnow 

The collection consists of the ghd helios™ professional hairdryer, award-winning ghd platinum+™ styler, ghd gold® styler, and for the first time, our limited-edition glide hot brush. With every purchase of our limited-edition pink stylers or hot brushes, you will also receive a soft-touch zip bag. The 2022 vibrant orchid ghd limited-edition Pink collection has been designed to include a self-check reminder so whenever you style your hair you remember to Take Control Now. And check your boobs.

• GHD PLATINUM+TM PINK LIMITED EDITION €265 

Featuring ground-breaking predictive Ultra-zone™ technology, ghd platinum+™ predicts your hair’s needs and the way you style, controlling heat more effectively than ever before to guarantee ultimate results with 70% stronger hair, 75% more shine and 2x more colour protection.

• GHD HELIOSTM PINK LIMITED EDITION €199 

ghd helios™ lightweight professional hair dryer with Aeroprecis™ technology drastically cuts down blow-dry time, giving you ultimate styling control to achieve smoother results with 30% more shine.

• GHD GOLD® PINK LIMITED EDITION RRP €199 

Transform your everyday with the gold standard in hair styling tools, ghd gold® professional styler. Featuring Dual-zone technology this styler controls the heat from root to tip, delivering sleeker, smoother, and healthier-looking hair.

• GHD GLIDE HOT BRUSH PINK LIMITED EDITION RRP €179 

Spend more time in bed thanks to the ghd glide professional hot brush. Containing ceramic and ionising technology, transform your hair in just a few strokes for a perfectly smooth look in seconds.

All styling products and tools are available in the best salons, department stores and ghdhair.com.