The Icon, Reimagined: Max Factor’s 2000 Calorie Long Lash Era with Advanced Tubing Technology

The Icon, Reimagined: Max Factor’s 2000 Calorie Long Lash Era with Advanced Tubing Technology

This latest innovation redefines the brand’s iconic 2000 Calorie heritage by introducing advanced Tubing Technology designed for the modern era of lash performance.

Max Factor 2000 Calorie Long Lash Era Mascara (RRP €13.99)

Max Factor’s 2000 Calorie Long Lash Era Mascara has the power to elevate both how you look, and how you feel.  Unlike traditional wax-based mascaras that coat lashes in heavy heavily, often leading to a ‘clumpy’ look, the Long Lash Era formula utilises polymer-based tubing technology. Upon application, the mascara creates 360 degree “tubes” around each individual lash. Providing dramatic length and smudge-proof wear that lasts all day, this mascara will be a game changer in your Spring beauty bag.

Why tubing technology?

• Zero Smudge: The polymer tubes grip the lashes, resisting humidity and staying put all day 
• Extreme Length: Designed to deliver up to 50% longer lashes!
• Effortless Removal: No harsh removal needed. The tubes slide off easily with just warm water and gentle pressure, preserving the health of natural lashes.

The Max Factor collection is available to purchase in pharmacies, Boots stores and major retailers across Ireland.