HOYEON, APPOINTED LANCÔME GLOBAL AMBASSADOR
Lancôme is pleased to announce the appointment of a highly loved and critically acclaimed South Korean actress, Squid Game star and model, Hoyeon, as global ambassador.
THE GEN Z ACTRESS BEHIND THE MOST POPULAR K-DRAMA
Hoyeon began her career in 2011 as a freelance model at the age of 16. Within two years, she signed with a local agency, placed as a runner-up in the fourth season of Korea’s Next Top Model, and landed on the cover of Vogue Korea. After her international runway debut in 2016 at New York Fashion Week, she quickly became a perennial favorite among top designers, photographers and magazines.
Hoyeon, the actress who catapulted to global superstardom with her breakout role in Squid Game says: “I’m deeply honored to join Lancôme and the other amazing ambassadors who are a source of inspiration to me and others around the world. It’s a dream to be partnering with such an iconic brand that empowers women and makes them shine inside out.”
Françoise Lehmann, Lancôme International President adds: “It’s an honor to welcome Hoyeon to the Lancôme family. The brand was impressed to witness Hoyeon’s incredible success story and how she became the face of a generation thanks to her career achievements together with her dazzling personality. Lancôme is excited to sign a global Korean ambassador, proof that the Korean creative artistic wave inspires beyond its frontiers.”
For her beloved role in Squid Game, Hoyeon won Outstanding Performance by a Female Actor in a Drama Series at the SAG Awards and earned a Primetime Emmy Award nomination for Supporting Actress in a Drama Series. She is a self-made inspiring woman who continues to captivate her 22.2M Instagram followers with her ability to transcend genres and cultures.
AYA NAKAMURA, NAMED LANCÔME GLOBAL AMBASSADOR
The songwriter, performer, and acclaimed artist Aya Nakamura has been named Lancôme Global Ambassador.
AN OUTSTANDING PERFORMER
Having started her career in France, Aya Nakamura reached great fame at the age of 23 with her song ‘Djadja’. Thanks to her multi-cultural background, and inspired by many musical genres, her sought-after music blends African tones with pop rhythms, and her unique musical style elevated her to the top of the international charts.
With her daring personality and affirmative expression of beauty, Aya Nakamura succeeded to impose a new artistic point of view. She is a figure of accomplishment who is paving her own path, reflecting and expressing the aspirations of an entire generation. Aya Nakamura invites her fans to celebrate their individuality and embrace who they are.
Aya Nakamura says: “Being a Lancôme Global Ambassador is indeed a fantastic achievement. I hope that through that partnership I can inspire people around me to become whoever they want to be.”
Françoise Lehmann, Lancôme International Brand President adds: “I have been following Aya’s career for quite some time simply because I admire her artistic flair, together with her exceptional career success. I am glad that Aya joins the Lancôme family, since she is a role model for an entire generation.”
WHEN THE RECORD BREAKER PARTNERS WITH LANCÔME
After starting her music career at the age of 19 with her first single ‘Karma’ on Facebook in 2014, Aya Nakamura was able to conquer the hearts of people around the world and win many prestigious awards. She has become an unmissable artist with her songs being listened 6 billion times.
To come soon: Lancôme and Aya Nakamura co-created a new film concept; an exclusive video portrait that features intimate moments with Aya, on the road to her Accor Arena concerts. This documentary will be available on Youtube this summer. In addition, Aya Nakamura will be featured in Lancôme’s future commercial campaigns.